1.0
28 Feb 2018
Recommend
CEO approval
Business outlook
Pros
The products could be better
Cons
-Product releases were a fiasco -giving customers a fully functional product at launch wasn't a priority -Features were adjusted days before launch -Too many SKU's and not enough attention paid to making each of them the best in their category -Not enough of a focus on customer service, and too small of a tech support department leaving customers irate and frustrated, especially because software plug-in users had to wait in the same line as people who were calling about an iRig they bought 4 years ago. No intelligent triage system for customer support -Confusing branding: Everyone thinks the company is named "iRig"