Over the past decade, the company has undergone three rebrands and several acquisitions, each accompanied by workforce reductions. In July 2024, the appointment of a new CEO led to significant organizational restructuring, including the addition of multiple management layers and the recruitment of several executives with prior professional ties to the CEO. This expansion increased bureaucracy and resulted in frequent changes to operational processes, impacting overall efficiency and employee morale. In addition, changes to corporate culture were immediately noticeable.
At this same time, redundant hiring practices created uncertainty among existing staff, leading to increased voluntary turnover. Communication from management regarding the duplicate job roles was limited or non-existent, further contributing to employee dissatisfaction.
In spring 2025, the company made a substantial investment in brand sponsorship with professional golfer Keegan Bradley. About this same time, leadership implemented a freeze on raises and bonuses for 2024 through late 2025, with compensation adjustments deferred most likely until Q2 2026 under a revised merit-based system - clearly showed what their priorities were.
Leadership has continued to report strong financial performance and achievement of corporate goals, yet there was a major layoff in July 2024 creating an atmosphere of uncertainty among employees who don't know if they will be next to have HR pop up when they are meeting with their supervisor.
Leadership has often stated that they support employee success, however, there appears to be a disconnect between these commitments and actual practices. The organization has experienced the departure of numerous long-tenured employees, resulting in the loss of valuable industry expertise. Feedback from remaining staff indicates a perception of being undervalued and of being treated like second-class citizens.
