The emphasis on sharing the history of the brand to every person that walks into the shop makes you feel like you’re recruiting new members of a cult. Not even one of the good ones, like Scientology. This is appropriate as the guy I worked with a lot was a member of the Freemasons. He most likely needed the help of other people as he certainly seemed to have a personality disorder.
The 3 ‘directors’ have a terribly overstated sense of importance, being handed a shop with an already established history makes it easier for them to concentrate on their image and who they would like to be.
They seem to be looking for the ‘right’ person to come along. Most likely someone who can tolerate the inordinate amount of pretension that oozes out of those constricted walls.
