Majority of the work involves producing surveys for PR copy and tabloid survey-based news stories.
Projects follow repetitive cycles, making the work feel monotonous.
The Bristol office is poorly located and in need of renovation.
Operates as an arm of the wider PR company (72 Point), meaning research is driven by their priorities rather than independent inquiry- feels like an auxiliary branch rather than an autonomous entity.
Not academically stimulating.
Projects run on tight and often rushed deadlines due to the fast-paced nature of the PR industry.
Lack of transparency in reporting methodology to clients.
Limited research methods: 99% of projects are simple quantitative surveys, making the approach quite one-dimensional and boring
