Owner is genuinely nice, will find a way to pay you even if you miss target, brand is well known and there is a lot of freedom to be creative in the role
The is a certain amount of stature working for the company. It also opens doors for future career options. There is also the events that you can attend which is a bonus.
Cons
Twelve hour days are very common and sometimes you feel there is little recognition. It can sometimes be impossible also with the current economic situation.