the company stands at an inflection point—a place where prosperity is visible, and the horizon of a lucrative exit glimmers in sight. yet, as often happens when the numbers start to sing, the melody of shareholder value begins to drown out the human voice it once sought to understand.
it’s a curious irony: a firm built on studying experience now seems intent on optimizing it out of existence. a fresh cadre of go-to-market minds arrived in 2025 to steward this new chapter, guided less by intuition than by the logic of spreadsheets and pipeline forecasts.
beneath the polished metrics, though, restlessness hums. many in GTM quietly search for escape, while sales leadership drifts toward the familiar patterns of favoritism that every SAAS veteran has seen before. the company, for all its promise, feels caught between insight and indifference—between what it once set out to understand and what it has now chosen to become