Check out your Company Bowl for anonymous work chats.
Have you seen our new social branded entertainment series with Laithwaites Wine? Laithwaites are the first brand to partner on Channel 4ās new vertical video food and drink social platform, Channel 4 Served, with a series which sees wine creator host and expert, Aleesha Hansel, challenge creator chef and social media star, Tyler Butt, to create a variety of meals inspired by a different Laithwaites wine each episode. In each episode, Butt explains his thinking behind the dish he creates, before viewers see the process of it being made, ending with Hansel and Butt enjoying the wine and meal š· š“ Rupinder Downie, Content Solutions Leader, Channel 4 Sales, said: āChannel 4 Served is helping viewers across the nation get comfy with simple, delicious dishes. Laithwaitesā playful and engaging series further adds to our offering, and highlights once again how Channel 4ās branded entertainment offering creates innovative ways for brands to reach their audience.ā To find out more, please view the link in the comments.
What a few days at Cannes Lions! š¦ Marking our fourth Grand Prix for our fourth Paralympic Games on Channel 4ā¦ the Considering What? campaign took home the highly coveted award for the Paris 2024 Paralympic Games! šThe campaign also won two prestigious Gold Lions in the Film Craft category: one for the campaign filmās direction and the second for the campaignās editing prowess. Bronze Lions were also brought home for the same campaign around Corporate Purpose & Social Responsibility and the use of original music. Huge congratulations to everyone involved! And a special thanks to our friends at Biscuit Filmworks , Work Editorial, Time Based Arts, Factory & Purple Goat Agency.
āDo you understand your childrenās digital lives? Check out The Great British Phone Switch where parents/guardians and their children swap digital lives for 48 hours... Presented by Anna Williamson and under the expert guidance of both Anna (professional life coach, author, and podcaster), and Dr Martha Deiros Collado (Clinical Psychologist), they will step into each otherās virtual worlds. š±This new branded entertainment series, in partnership with Tesco Mobile, is now available for you to watch on Channel 4 and YouTube! https://lnkd.in/gMCkghEE Electric Robin EssenceMediacom
š£This is a public broadcast apology from Channel 4. šTurns out being altogether different means keeping on doing what youāre doing - even when the worldās moving in a different direction. š¤·š»āāļøSorry (not sorry).
Channel 4, Sky and ITV, in collaboration with Comcast Advertising, today announce their intent to launch a groundbreaking premium video advertising marketplacešØ But what does this meanā¦š§ For the first time small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV š āThis marketplace underlines what sets TV apart from all other media: its ability to collaborate at scale. By uniting the power of Channel 4, ITV and Sky through a single marketplace, weāre creating a new home for premium video while accelerating our Fast Forward strategy to become the first public service streamer.ā - Rak Patel, Chief Commercial Officer, Channel 4 š
Our B Corp competition winners have been crowned! Over recent months, as part of Channel 4 Salesā competition with B Lab UK, weāve narrowed down from over 200 applicants the B Corps in the running to win Ā£600,000 worth of advertising airtime. The competition puts the spotlight on sustainable businesses and showcases the transformative power of TV advertising, giving those who have never featured before a chance to. Following a two-day judging event with a panel of industry experts, the five winners are: āØAncient + Brave, a mission-driven wellness brand that blends impactful botanicals, intelligent nootropics, and functional ingredients. āØDivine Chocolate, launched by a group of cocoa farmers in Ghana who voted to set up their own chocolate company. Divine is the first farmer-owned Fairtrade chocolate brand. āØSeep, creating sustainable everyday essential products to help create a cleaner home and planet. āØTicket Tailor, a ticketing platform that allows you to sell tickets online simply and affordably. āØTiny Rebel Brewery, an award-winning brewery from Newport, South Wales founded in 2012. Congratulations to all involved! To find out more, visit the press release in the comments below.
The UEFA European Under-21 Championship 2025 kicks off this Wednesday, with the British Army today announced as the sponsor of Channel 4ās coverage. Running until the final on 28 June, the British Army will sponsor at least eight live games across linear and streaming on Channel 4 and 12 Group Stage games on 4Seven, in a deal created by the OmniGOV team at MG OMD. Over on Channel 4 Sportās YouTube channel, the British Army will also sponsor at least five clips from the games, capturing playersā best moments. The Young Lions campaign will see Lee Carsleyās team strive to secure the U21 title for the fourth time in their history, following on from their successful win at the last tournament in 2023 šŖā½. To find out more, you can find the link to the press release in the comments below.
Something exciting just launched at Channel 4 š The Plug is a bold new networking group for ethnically diverse talent across creative, digital media, and TV. Not just those at Channel 4!! Built by our brilliant Commercial team, itās all about mentoring, access, and real conversations ā not corporate fluff. From AI to hustle culture, the first video series drops Friday with some serious trailblazers š„š„ Backed by Channel 4 and co-founded by Sigourney Quartey and Andrew Ukiwa, this is equity in action. š Watch this space. Or just follow @ThePlugCollective on Insta for more. Equity By Design
āDo you understand your childrenās digital lives? Check out The Great British Phone Switch where parents/guardians and their children swap digital lives for 48 hours... Presented by Anna Williamson and under the expert guidance of both Anna (professional life coach, author, and podcaster), and Dr Martha Deiros Collado (Clinical Psychologist), they will step into each otherās virtual worlds. š±This new branded entertainment series, in partnership with Tesco Mobile, is now available for you to watch on Channel 4 and YouTube!
Last week, the winning ad of the Diversity In Advertising award, by Currys plc and AMV BBDO, launched on your screens! šŗ We loved hearing from our panel and their involvement in creating an ad that is inclusive by design. As our CCO, Rak Patel, said; "at Channel 4 we love using the power and trust of TV to do the right thing" š We hope this initiative will continue to inspire and galvanise other brands and agencies to be inclusive in their creative advertising and allow for more diverse voices to be shared in the advertising space š£ Channel 4 Aisling Lancaster Lauren Peters Jeremy Tribe Breandan Ward hashtag#InclusiveByDesign hashtag#DiversityInAdvertising hashtag#Channel4 hashtag#Currys hashtag#AMVBBDO hashtag#InclusivityMatters hashtag#RepresentationMatters hashtag#AdsWithImpact
