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As Channel 4 prepares to rebrand its streaming service, Matt Boffey explains in The Drum that "by bringing all of its output under a single brand name, it gives meaning and cohesion to its audience and builds a strong proposition for advertisers."
Darth Vader, Cyber Cartography and the Future of Creativity —Powered by AI. Mick McConnell, CEO, North America, explores the future of creativity and AI.
Congratulations to Legal & General, Swiss Re, LSEG, IHG, WPP and AstraZeneca - winners at Communicate magazine's Corporate & Financial Awards, including the top Annual Report of the Year!
Congratulations to Notpla, a finalist of The Earthshot Prize, a "Nobel-like prize for the environment" led by Prince William. Designed to incentivise change and help repair our planet over the next ten years.
Mick McConnell writes in Fast Company that when it comes to #disney creating a 'Disney Prime' experience, its brand love is the most impactful differentiator any business can be fortunate enough to wish for or have.
Thank you Armin! Review in #BrandNew for our new brand identity for Intel Gaming World Relay, which raised $100k for charity.
Mick McConnell, North America CEO, writes in Fast Company how #Disney can take over #AmazonPrime - "Its core creative magic is the special sauce within which opportunities for effective brand extension live."
Congratulations to SRF Sport, London Symphony Orchestra and our teams, winners at the International Eyes & Ears Awards.
Congratulations to AstraZeneca, Swiss Re, Legal & General, LSEG, WPP, IHG and our corporate reporting team, shortlisted at the Corporate & Financial Awards, including Best printed report, Best online report, and Best printed CSR or ESG report.
HAPPY HOUR: DESIGN EDITION kicks off tonight at 6pm with this lovely lot - see you then!