Check out your Company Bowl for anonymous work chats.
"Consider how your brand can play a role in systemically improving the mammogram experience. That could be through upstream tech innovation that makes the experience more comfortable or retooling the social support structure... Opportunity for better exists in abundance—and we can design it." - Kris Medford Rossi Ph.D., Senior Strategy Director, speaks to Fast Company on why we must design something that encourages women to get screened.
"The design reflects the school and its unique iterative approach to education – always researching, reflecting, adapting – it takes what's great about classical education, and marries it with a cutting-edge modernity." Marlee Bruning shares the new identity for The Archer School for Girls in Transform magazine.
The new identity for The Archer School for Girls, created by our North America team, positions the brand at the intersection of tradition and modernity, with The Archer, inspired by Artemis, symbolising its students reaching for their goals. Read more at Creative Bloq:
Congratulations to AstraZeneca, Haleon, HSBC, Legal & General and our sustainability and corporate communications team, shortlisted at the Corporate & Financial Awards, in categories including Best Printed Report - FTSE 100. See all the shortlists here:
Stuart Radford, ECD, spoke to Creative Bloq to explore the best logos of the '50s. From CBS and NASA to Pepsi and Playboy, a decade of unbridled optimism. Discover how they still inspire graphic designers today:
Last week, our Brazil CEO, Marcelo M. Bicudo, participated in the annual Creative Economy Forum held at Centro Universitário Belas Artes de São Paulo. The event focused on "The Future of Creativity" and featured discussions on the role of creatives in the job market, with Marcelo sharing insights on design and contemporary branding.
Phongsathorn Cholitkul, our Design Director in Thailand, will join the Design Jury for the Adman Awards & Symposium. Organised by the Advertising Association of Thailand, Adman is a significant year-end event for professionals in the industry.
"Strong brands resonate deeply with their audiences and always keep them coming back for more – and that's exactly what she does." Lily Thaler, Strategist in New York, talks to Campaign US about how aligning with Taylor Swift is the ultimate brand power move – just ask the NFL.
"It is crucial for brands to be clear about the reasons they are partnering. These could be around access to new audiences, a shot of relevance or a reframing of the #brand." Alice Dall, Singapore's Senior Strategy Director, shares her thoughts on the Swatch x Blancpain collaboration.
Marcelo Bicudo, our CEO in Brazil, will once again join the 2023 Effie Awards Brazil Jury. The Effie is the leading international award that recognises great ideas that give rise to marketing and communication strategies that achieve real tangible results, rewarding both agencies and their clients.
