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Adam Sefton looks at tech and FMCG sectors to unearth Facebook's would-be motives for restructuring and rebranding its business.
Facebook rebrand: A brave new world or a corporate mask to hide behind? - Adam Sefton writes in The Drum to unearth Facebook's motives for restructuring and rebranding.
Meet Work: LSO. Client Partner, Suzanne Neal, shares one of her favourite work, Roots & Origins campaign, created to celebrate LSO’s 2019/2020 season. 🎼🎶🎻
Congratulations to Legal & General and our corporate reporting team who received a Highly Commended for Climate Change Reporting at PwC's Building Public Trust Awards.
Legal & General's first sonic identity, created by MassiveMusic in partnership with Superunion, is inspired by its iconic umbrella logo and 'Inclusive Capitalism' ethos, to give back to society and enhance lives through the power of sound.
Shelter: Raise Your Run This September, our London team joined Shelter Raise Your Run campaign. Taking on a new running goal, we joined thousands of others raising vital funds for Shelter and Shelter Scotland. Our aim was to walk, run or jog 720 km, the distance from the London Shelter HQ (right near our studio) to the Edinburgh Shelter, and to raise £720. We had been inspired by the great work Shelter does while rebranding its visual identity earlier this year and we wanted to do more to help. We discovered that throughout September there was a housing emergency - with 113,000 UK households living in unsuitable or short-term accommodation. And we wanted to go the extra mile to help fight housing injustice. Together we can tackle the housing emergency and defend the right to a safe home. The result was our team managed to walk, run or jog 792 km and we raised £1130.
Thank you to Miagui , animation and creative production studio from Porto Alegre, Brazil, for their awesome talk at our Superunion Presents series! Go check out their amazing work:
17 Shortlists at Transform Awards Asia Congratulations to DiscoveryPlus, EZ-Link, Julie's, MyRepublic, Ringan, WTT, NUS Giving and our Asia teams.
A new design for Etos by our Amsterdam 🇳🇱 team - Etos' own brand of health supplements and vitamins from the Netherlands’ largest health and wellness platform. https://www.etos.nl
TikTok's algorithm is the real MVP of its success - Mick McConnell believes there is massive potential for brands to leverage their qualities and drive innovation across industries.