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Oatly is using brand personality to cut through a half-century of sameness. Ross Clugston explains in Campaign US what start-ups can learn to stand out on the shelf.
Zoom: What’s next for the Covid-19 pandemic’s biggest winner? Adam Sefton talks to City AM on the biggest opportunities for the brand that is so commonplace it became a verb
🔊 NEW WORK: Bite Back 2030 - Creating a youth-led movement that's biting back to fight for every child's right to health.
BEST IN CLASS: Superunion New York offers help for businesses through the pro bono Best in Class intern programme. Our New York team have opened calls for briefs from businesses across America who are facing a challenge in the current climate, with work being delivered pro bono. The agency will work with businesses that are in need of strategic and creative support, with the chosen client having access to some of the sharpest and most creative minds and rising talent in the business through Superunion's intern programme, Best in Class, and their mentors. We are asking for businesses to submit their challenges, how they think Superunion can help them to address the problem and what change they want to see in the world. The deadline for applications is March 26th 2021.
Build each other up: celebrating the strength and resilience of the Superwomen across our network. This year, to celebrate International Women's Day, we have launched the Build Each Other Up campaign - a global initiative to celebrate the women across our network and to let them know the impact they make every day, no matter how big or small. We asked every woman working at Superunion to show their appreciation for another woman, be it a teammate, a friend or simply someone they admire and choose a word, image or symbol to build them up.
Women Bite Back: We welcome youth activists Christina Adane and Tasha Mhakayakora from Bite Back 2030, to celebrate International Women's Day.
With Apple developing an electric car, Jim Prior, Global CEO, writes in City AM about the opportunity it presents to transform the future of the industry.
As Pokemon celebrates its 25th anniversary, Marta Swannie talks to the BBC about the classic brand's enduring appeal and why its success has lasted so long.
Women Bite Back! To celebrate #IWD2021 we are welcoming Christina Adane and Tasha Mhakayakora from Bite Back 2030, to explore the power of resilience, raising each other up and using your own voice to stand up for your convictions. We can't wait!
Adam Sefton, Digital Strategy Director, writes why Bitcoin proves that brands don't always need polish to succeed.
