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"A strong brand purpose is not about what kind of business you would like to be, it is about what kind of business you actually are.", - Jim Prior explains why the best brand purpose is one that doesn’t need to be written down at all.
Senior Designer from Shanghai, Linxuan Lyu, features in the ongoing series of 'One Under 30: Young Creative Spotlight' - recognising up-and-coming talent in the ad industry. Branding in Asia Magazine
Lead The Way for Justice - Jennifer Volmer makes a 5-Word Winner Acceptance Speech at The WebbyAwards on behalf of Urban Justice Centre https://webbysfromhome.com/speech/dbDbBfI28s2iA27ZlKcD
Apple's budget phone: a democratic move for difficult times? John Shaw writes in Campaign, asking what's going on with Apple right now?
It's the end of the studio as we know it Ross Clugston, Executive Creative Director at Superunion NY, writes for Ad Age on how creatives can and should be working during the lockdown.
Figlia: Feminine by Nature Our Hong Kong team partners with Agricola Dargenio to design limited-edition olive oil brand that celebrates the power of femininity.
Now live: Legal & General Annual Report 2019 Legal & General releases their 2019 Annual Report, created by our London team.
Lessons from Asia: Exemplary brands in crisis Superunion Asia team weigh in on brands handling the crisis.
North America CEO, Sabah Ashraf, discusses Bob Iger's departure from Disney and the qualities of a good modern-day leader.
Superunion partners with Prism and Team Aston Martin on launch campaign for Vantage Roadster