Check out your Company Bowl for anonymous work chats.
Emma Follett and Greg Quinton, our CCOs, share their thoughts on the latest Twitter rebrand. “Social media is, at its core, social. It’s about their experience, not whoever owns the channel."
“It’s always been pretty obvious that Musk didn’t acquire Twitter to keep it as is. If you look at any of his acquisitions or businesses they always have a clear, single-minded purpose. Twitter never has." - Ross Clugston, CCO North America, shares his thoughts on Twitter's latest rebrand.
Helen Hughes, Sustainability Director, shares her thoughts on how to battle public indifference to climate change messaging. "New narratives shouldn't ignore the situation at hand but should leverage the engaging and human storytelling behaviour that marks the basis of #branding."
"Twitter is going through a revolution on all fronts, meaning that a dramatic brand shift is to be expected. The question going forward is whether they are ready to walk the talk and ensure it is more than skin-deep." Claire Huxley, Strategy Director, and Ross Clugston, CCO North America, share their thoughts on Twitter's latest rebrand.
Why limited editions have limitless possibilities for brands – Benedetta D'Arrigo writes that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
Why limited editions have limitless possibilities for brands – Benedetta D'Arrigo writes that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
Why limited editions have limitless possibilities for brands – Benedetta D'Arrigo writes that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
Does X mark the spot? Claire Huxley, Strategy Director, and Ross Clugston, CCO North America, share their thoughts on Twitter's latest rebrand. "Whichever way you look at it, Twitter is going through a revolution on all fronts... The question going forward is whether they are ready to walk the talk and ensure it is more than skin-deep."
HSBC takes the top spot in the inaugural BrandZ Hong Kong Top 30 Strongest Brands Ranking, produced in partnership between Kantar and Design Bridge and Partners.
Miho Aishima, Design Director, and Benjamin Thrasher, Strategy Director, recently gave a talk to this year's D&AD Shift cohort - self-taught creatives entering the industry from non-traditional pathways. In their interactive session, they gave students the lowdown on what strategy is, how it plays a part in any #design role in the industry, and how you might already be using strategy without even knowing it!
