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It's not easy to become an iconic brand. Especially in B2B. Scott Lambert, Creative Director, shares in Branding in Asia five principles to consider to become an iconic brand in B2B.
Last week, we hosted a portfolio review evening for this year's D&AD New Blood Festival, with designers from our London studios offering guidance and #mentoring advice. Our ECDs Claire Robertshaw and Stuart Radford also took the bright young minds through our showreel and some of our favourite work!
Our Group Chair, Jim Prior speaks on Advertising Week's Great Minds podcast to tell us about his career to date and the exciting future direction of Design Bridge and Partners. Have a listen:
How to win a Brand Impact Award: Innovate to Engage - Greg Quinton talks to Creative Bloq "There are many brands competing for your audience’s attention, so it’s crucial to find innovative ways to capture their imagination and inspire them to action. Consumers are smart and we must respect and engage them on a meaningful level."
Our São Paulo team have launched the 2023 edition of the Most Valuable Brands in Brazil, with Mercado Livre, Itaú and Vivo taking the top three spots.
This year, Vinia Zottnick, attended Cannes Lions International Festival of Creativity as a judge in the Design category and shared some of her insights and learnings from the week - highlighting the importance of an open and transparent dialogue about creativity as the real value of competitions.
We have some FABtastic news to share from The FAB Awards 2023! Our work with Padre, the handcrafted Italian olive oil from family-owned producer Agricola Dargenio, that pays tribute to the family's connection to their land, has been awarded a Gold and also received the FABulous Best in Show Award! We've also picked up Silvers in the #Brand Re-Design, Brand Identity and #Logo Design categories for our work with Les Trois Croix, Greene King Seasonal Cask Ales and Frango Assado. ✨ A huge congratulations to everyone involved!
Southeast Asia-focused investment firm Go-Ventures rebrands to Argor, reinforcing the firm's independence and growth capabilities, with brand identity created by our Singapore team.
Fantastic to see Matt Boffey, Chief Strategy Officer, join the inaugural Brand Strategy Jury at the 10th Annual Brand Impact Awards! Meet all the judges:
The inaugural ranking of the BrandZ Top 30 Strongest Brands in Hong Kong, produced in partnership between Kantar and Design Bridge and Partners, is a definitive exercise in understanding Hong Kong's most powerful brands.
