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Tide's First-ever AI Week Delivers Groundbreaking Solutions! 🚀 April kicked off with our first AI Week—a challenge that brought together 80+ Tideans across 17 cross-functional teams to solve real business problems using AI. In just seven days, teams delivered scalable, practical, and high-impact solutions—living our Member First value by focusing on what truly matters: helping small businesses thrive. The grand finale showcased six top solutions with four winners: 🏆 Best in Tide Grand Champion: The highest overall vote-getter 🏆 Innovator Award: Showcasing a bold new future 🏆 Beautifully Delightful Award: Impossible for Members not to love 🏆 AI Blackbelt: Navigating the AI learning journey like a pro This is just the beginning. As we embed AI-first thinking into how we build, support, and scale, these solutions will soon become real features that make running a business simpler for our Members. Stay tuned for updates on these coming to your Tide app!
We are celebrating the women who power Tide's Member success across geographies. From engineering to operations, product design to customer success, these Tideans are driving innovation and making an impact every day. Their diverse perspectives and leadership are instrumental in our mission to save small businesses time and money. Get to know these inspiring women, their remarkable journeys, and the incredible impact they're making at Tide by following our blog.
"Surrounding yourself with inspiring role models and supportive mentors not only accelerates your growth but also opens doors you might not have known existed." Meet Anna Leushchenko, Senior Staff Engineer at Tide, who embodies the future of fintech engineering. A Google Developer Expert in Dart and Flutter, she combines technical excellence with a passion for knowledge sharing and community building. Based in Ukraine, Anna has played a pivotal role in transforming Tide's mobile banking platform through Flutter technology, leading the successful migration of our mobile applications to deliver a seamless, unified experience across platforms. Beyond her technical contributions, she serves as a Woman Techmakers ambassador and co-leads the Flutteristas community, championing diversity and inclusion in tech. Join us as Anna shares insights on building robust fintech solutions, fostering engineering excellence, and creating pathways for the next generation of developers.
"Exceptional user experiences are the only gateway for users to really experience great technology that changes everyday life." Meet Frances Ibe, SVP of Product at Tide, whose journey from multimedia design to product leadership exemplifies the power of combining creativity with technical excellence. Frances brings her unique blend of creative and business acumen to managing global teams and 30+ product lines. Starting with a foundation in multimedia design and armed with an Executive MBA from London School of Business, Frances has evolved from coding websites for major brands to shaping product strategy. Today, she champions the integration of cutting-edge technologies while fostering an inclusive culture where diverse talents can thrive. Join us as Frances shares her insights on product leadership, building high-performing teams, and creating innovative solutions that transform the banking experience for our members.
🇬🇧 We recently sponsored the everywoman Entrepreneur Awards 2024, celebrating outstanding women in business. Tide’s Giulia Saletto and Polly Sedgwick hosted Tide members, including Carmen L., Founder of Carlotta London and Nwanne Maduanusi, Founder of Simply Asoebi Ltd. Founders Cordelia Groes, Molly Cooper, and Brynn O'Connell also joined us. Tide’s own Women in Business programme supports women through content, member partnerships and insights. This year’s awards marked 25 years of everywoman championing female entrepreneurship — the longest-running recognition programme of its kind in the UK. Over 300 business leaders, entrepreneurs, and supporters came together to celebrate these trailblazing women and their remarkable businesses. Our Head of PR & Communications, Zarina Banu, presented the Small Enterprise Award to winner Rose Ovensehi, CEO & Founder of Flora & Curl. Now, Everywoman’s exciting partnership with AllBright — led by CEO, Viviane Paxinos — will accelerate women’s advancement and gender equality in business at the international level. Watch this space for more on Tide’s Women in Business programme in 2025.
🇬🇧 Our CEO, Dr. Oliver Prill sat down with Peel Hunt’s Head of FinTech Research, Gautam Pillai , CFA, to discuss Tide’s journey and transformation of SME banking. 🌍 Oliver shared the progress we are making in our key markets of the UK, India and Germany. As well as Tide’s product portfolio, competitive landscape, internationalisation, and overall growth plans. 🎥 Watch the full interview.
🇬🇧❄️ Our UK Tideans gathered last month in a beautiful central London location for our annual Winter party. The festive spirit was alive and thriving. It was a chance to unwind in good company and bond. It’s been a phenomenal year at Tide, both in the UK, and globally where we crossed the one million member mark, and other milestones, including much of the team in the UK supporting the launch of Tide in Germany. These face-to-face connections make us stronger as a team, and underpin our ‘One Team’ value. A big thank you to the People team for a memorable evening. Here’s to a great year ahead. 🎉
“Authenticity is extremely important to me and one of the main reasons I love Tide’s culture — I can bring my authentic self to work every day." Meet Cristina Trifonescu, Head of Product for GenAI and AI/ML initiatives at Tide. With over a decade of experience in product management, Cristina brings a wealth of expertise in building data-driven, user-focused solutions. Today, she leads our AI initiatives, transforming how we serve our small business members through enhanced experiences. Her leadership philosophy? Bringing authenticity to work while staying anchored in commercial impact. Join us as Cristina shares her insights on product leadership, the realities of the role and what makes Tide's product culture uniquely collaborative. 🚀
"Having led products across seven-plus markets has given me a unique perspective on user behaviour and market operations. But no matter how many markets you launch in, each new market offers a new learning." Meet Madhurya Rachupalli, whose fascinating journey from Financial Analyst to Lead Product Manager at Tide began with a simple realisation — her passion for both seeing the big picture and diving deep into problem-solving. Today, Madhurya leads our credit services squads in the UK 🇬🇧. Previously, she played a pivotal role in Tide's expansion in India 🇮🇳 — driving key product initiatives and collaborating with cross-functional teams to grow our member base from zero to 450,000+. But what does it really take to build products that transform financial services for small businesses across different markets? How do you balance local adaptation with global scalability? Join us as Madhurya shares her insights on product leadership, market expansion, and what makes product development at Tide uniquely exciting. Read the full story
🇬🇧 🌍 We know reaching net zero is meaningful to our members. As we continue to feel the intensifying effects of climate change, many of us want to play a part in helping to reduce our impact on the earth’s atmosphere. That's why Tide's 650,000 members in the UK will now be able to estimate their carbon footprint with every transaction. Our new carbon calculator, in partnership with Connect Earth, helps SMEs in the UK to see real-time estimated insights on their emissions and guidance on taking steps towards net zero. This supports Tide’s Pledge 3 - our commitment to making Net Zero simpler for our members by developing support for them to get to Net Zero. 🌱
