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      Growth Marketing Manager Interview

      25 Jul 2022
      Anonymous interview candidate
      Bengaluru
      No offer
      Negative experience
      Average interview

      Application

      I applied online. The process took 4 weeks. I interviewed at BitClass (Bengaluru) in Jul 2022

      Interview

      I had a terrible experience with the entire interview process with BitClass. Communication from the company vs Reality was poles apart. 1. I was told since round 1 that they are hiring for "Growth Marketing" role but in round 5, I was told that oops no, this is actually "Product Marketing" role 2. In round 5, I was told that they don't have budget for this role which was discussed right at the beginning with the recruitment team 3. I was told, there will be 3 rounds in total but this went on for 6 rounds: 5 interviews, 1 written assignment. Post every round since round 3, I was told oh this is going to be last round 4. I was ghosted for 2 weeks after a month of interviewing them In all the rounds, I found that the team there is super confused about what they are looking for. The interview process is indeed a reflection of the company culture and values. BitClass has shown that in the truest form. We all know how stressful and time-consuming job searches are, and will not suggest anyone waste your precious time interviewing at a company like this.

      Interview questions [1]

      Question 1

      Bitclass conducts around 50 FREE Live 1-day workshops everyday (which is the main driver at Top funnel) ranging from Art, Dance to Lifestyle etc. We partner with teachers around India to deliver the finest Cohort-based live learning experience. Following are the touch points in a typical Web/App User’s journey- Visitor/Install Signup/OTP Verified User FREE Class register Class Attendee - User attends class 30 min Attendee - Hot Attendee (more buying intent) Upsell - for full course - Create a Marketing automation journey flow for the above touch-points, ensuring that drop-offs in each touchpoint of the user journey are planned for. - Create a list of Objectives, Required Events, Channels (Email, SMS, WhatsApp, PNs, In app banners etc) and Comms you would use to plan out the next best action for each cohort. Main Objective - To drive D1, D7, D14, D21, M1, M2 retention metrics.
      Answer question
      1

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