I had high expectations going into the interview process with the company that wants to 'disrupt a $90 billion recruiting market' and promotes employer branding to its B2B customers - was expecting an above average experience, a clearly defined role, a quick and transparent process, consistent messages and feedback.
Unfortunately they did not keep up with my expectations.
On the positive:
- the process was really quick; got connected to the recruiter through a referral, she set-up a 30min call with her within days, spoke to her and talked to the hiring manager/CMO only few days later. The recruiter did also a nice job describing the process. Overall definitely a quick and transparent approach that I want to high-light because it is not standard.
On the 'should be better':
- the job description seems to be a mix of a couple of different roles, e.g. lots of analytics topics in there that I did not hear from the CMO or recruiter.
- got mixed messages from the recruiter and CMO. The recruiter emphasized it's an executive role. Heard quite the opposite from the CMO, who said that 90% are operation, only little strategy work. Think he is basically looking for a digital marketing manager with room to grow and not for a director. If I knew that earlier, would not have been interested.
- maybe the biggest 'aha-moment' for me: the CMO did not share the greatest vision how to improve engagement significantly for glassdoor. He explained that he wanted to focus on digital/engagement campaigns. Referred to LinkedIn and said that he liked what they do with notifications and campaigns. I agree, LinkedIn is great, but the reason I go there every day is that their product is great and engaging, not their notifications. Glassdoor is not quite there today, their product is solid but not great. So long-story short, I think there is a ton of strategy, messaging and product work to do to bring back user segments more often. Ramping up tactical campaigns will add to that but not help glassdoor make big jumps. Also, sounded like the product group did not report to the CMO, which felt strange.
- the final feedback from glassdoor was 'business as usual', a quick email saying 'thank you, but we are moving forward with other candidates'. No feedback or reasoning why. Not that I don't understand why, but again, expect from a company that wants to shake up the recruiting industry to do better. I reached out to the recruiter to hear about other jobs but did not get a response.
Summary: think the driving engagement for glassdoor is an exciting topic - realize that I did not do the best job selling myself and am not what they are looking for but also don't share their vision.