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      Kaapi Machines

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      Senior Marketing Manager Interview

      28 Mar 2024
      Anonymous interview candidate
      Bengaluru
      No offer
      Negative experience
      Difficult interview

      Application

      I applied through a recruiter. I interviewed at Kaapi Machines (Bengaluru) in Mar 2024

      Interview

      I had three rounds of interview- Assignment round, HR round and final round with the CEO. I had spend 4 days on the exhaustive assignment they had given me, none of which was discussed in any rounds. Marketing Manager had skipped her round and scheduled the round with the CEO . CEO grilled me for some 45 minutes on technical and other questions. After this, there was no revert from the company and they ghosted me. After following up on email and asking for a revert, I was finally told on email that I’ve didn’t make it, which was okay. But I keen to know what went wrong and how could I improvise in future, but there absolutely no feedback from the CEO, even after multiple requests made to the HRs. Wish the companies could give honest feedback after candidate spends considerable time and effort for the assignments.

      Interview questions [1]

      Question 1

      Q.1. What was your approach in campaign planning (LinkedIn and Google). Q.2. What has been one of your best achievements/milestones in performance marketing. Q.3. How do you measure campaign effectiveness. Assignment- Q1. Devise inbound and outbound marketing strategies to generate 2X leads for Kaapi Machines. Q.2. Suggest SEO strategies to improve website traffic and leads. Q.3. Suggest media buying channels and budget.
      Answer question

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