Mohit singh interview questions

1. Application & Resume Screening The hiring team reviews applications to assess: Experience with influencer marketing or creator partnerships Familiarity with social platforms (Instagram, TikTok, YouTube, etc.) Campaign planning, execution, and performance tracking Brand alignment and communication skills Shortlisted candidates move to the initial screening stage. 2. Initial HR / Recruiter Screening (30 minutes) A conversation to understand: Candidate’s background and interest in influencer marketing Understanding of the brand and industry Communication skills and cultural fit Salary expectations and availability 3. First-Round Interview: Influencer Marketing Team (45–60 minutes) Conducted by the hiring manager or team lead, focusing on: Previous influencer campaigns and outcomes Creator sourcing, outreach, and relationship management Negotiation and contract basics Platform knowledge and trends Experience with tools (e.g., influencer platforms, analytics, CRM) 4. Case Study / Assignment (Optional but Common) Candidates may be asked to: Design a mock influencer campaign for a product or launch Identify suitable influencers and justify selections Define KPIs, budget allocation, and success metrics Present outreach strategy and content ideas This evaluates strategic thinking, creativity, and execution skills. 5. Second-Round / Cross-Functional Interview (45 minutes) Involves stakeholders from marketing, brand, or growth teams. Focus areas: Collaboration and cross-team communication Problem-solving and adaptability Handling campaign challenges or influencer issues Alignment with brand voice and values 6. Final Interview (Leadership / Head of Marketing) A high-level discussion to assess: Long-term vision for influencer marketing Industry trends and innovation ideas Leadership or ownership potential (for senior roles) Overall fit with company goals

It was good, and the interviewer was very friendly. The questions were pretty easy and mostly focused on the technical part. The questions were like, what is pass keyword, etc and they asked about my projects and internships.