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      iwoca interviewsiwoca Product Strategy Analyst interviewsiwoca interview


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      Product Strategy Analyst Interview

      24 May 2026
      Anonymous interview candidate
      London, England
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. I interviewed at iwoca (London, England)

      Interview

      Worst interview experience I’ve ever had. My screening interview was rescheduled to one week earlier without asking me, my emails asking why were ignored, and then I received an email saying I had missed the interview. If not for the email trail proving it was moved without my agreement, this would have reflected badly on me. After the technical interview, I was told I’d get feedback by 4pm Friday so I “wouldn’t be left hanging over the weekend”. 4pm came and went, my messages were ignored, and I didn’t get an update until the following Wednesday. When trying to schedule my informal interview, my emails were ignored for a week. Then a different recruiter contacted me, admitted they knew nothing about the role, and gave incorrect preparation information. I was told to prepare 2–3 projects, but no projects were discussed. For the final interview, I was told there were concerns about me moving from an operative to an innovative role. When I was rejected, the feedback was that the role was actually operative and didn’t align with my innovative goals. Despite applying for an analytical role and being asked about a project I was most proud of, I was told afterwards that I focused too much on technical detail and not enough on client impact. I had been instructed to prepare 4–5 projects, but only one was covered in the interview. My reasonable adjustments were ignored, and structured communication seemed to be a reason I wasn’t hired, even though I used a clear framework and stated my needs. A week later, I’m still chasing written feedback, despite being asked for feedback multiple times throughout the process. It felt like they already had someone else in mind, and the whole experience showed a clear lack of organisation and multiple red flags in the hiring process.

      Interview questions [1]

      Question 1

      Tell me about a project you're most proud of.
      Answer question
      avatar
      iwoca response
      1w
      Thank you for taking the time to share this. I'm sorry about your experience. I'm speaking with the recruiters involved and working through what broke down at each stage. If you're open to discussing the details, please email me at d.stewart@iwoca.co.uk. I'm Danny, Tech Talent Lead at iwoca.