Apply Digital Reviews

AI has gone from being a useful tool to becoming the company’s entire personality. There is a constant stream of language around “agentic” frameworks, AI transformation, and the future of delivery, but when you ask what those phrases actually mean in practice, the answer often feels like AI slop wrapped in corporate language. Some managers, architects, and senior leaders are extremely difficult to work with. There is also a noticeable hierarchy in how people from LATAM and other lower-cost regions are treated. The work expectations are global, but the respect and compensation are not. Salaries in these regions can feel absurdly low compared to the level of responsibility and pressure being placed on people. Clients are drying up, because of ehm reasons projects are drying up, leaving the whole company with some large boring accounts to survive. Remote work does not automatically protect people from toxicity. Some people manage to make even remote environments feel tense, political, and exhausting. Engineering is under pressure because management seems to believe AI magically multiplies capacity. There is a growing expectation that one engineer can be stretched across several accounts while still delivering at high speed and high quality. Asking for focus, proper planning, or breathing room can be treated like a problem, especially by PMs who are under pressure themselves.

- zero job security. you can be fired or layoff without any notice. overnight. lots of senior staff who have been with the company since the beginning were wiped out in the last 6-12 months. the investors don't care. they aren't willing to invest in people. even some of the vp's are "contractors". if you have to keep your vp as independent contractors what does that tell you? - there is currently a massive hacking scandal in latam, serious reputational damage to everyone involved. its blowing up. it led to lots of people leaving. cofounders both got shown the door. its super messed up. why do you think the entire e2x executive team resigned? theyre trying to keep it on the down low, nobody has to know :) it got sent to like everyone. - 'it's a big club and you ain't in it'. that's how the company works nowadays. its not meritocracy. its if youre friends with management and play ball. if youre new and question anything, you're not getting anywhere. you might even get a pink slip if you raise your voice too loud. they are always looking for reasons to cut people. - comp and benefits are weak. raises are hard to come by. we all know why though since the entire latam HR comp sheet got shared. its embarrassing how low the salaries are for colleagues in latam. it makes it impossible to get a high salary in NA because they can get 4-5 latam people for the price of one person in NA. - so long apply india. hired a bunch of indian staff that NA staff trained to replace themselves, then they shut down india because they cant afford that either. company is operating like its broke. imagine cutting india staff. thats how red the financials are looking. - management blames everyone except themselves. you see all these reviews from management lately that say the same thing? "things are changing fast", "we're in transition", "its a fast paced place, not for everyone". no what happened is that management was so blind to what was happening that they missed the boat and now they own a bunch of companies that don't make any money because they got lucky during covid with the rush to ecommerce. imagine buying a creative and design company in 2024 when AI is decimating design jobs and youre literally developing an AI tool that kills design budgets. they tried to buy the clients and the clients just moved in-house. - have I told you about taste maker yet today? do you have a moment to talk about our lord and savior kraft heinz? would you like to talk about taste maker? the entire business is build around a few big clients and their pivot to AI is just a rebrand of the taste maker thing they build for kraft. - the investors in the US that call a lot of the shots dont actually have any experience running an agency or and have no experience in dev work. they are now trying to rebrand apply as an AI company. AI this, AI that. "agentic!!!11"