Poor Marketing in APAC
Marketing strategy lacks clear direction and data-driven decision-making.
Insufficient localization for international markets.
Limited understanding of local customer behavior and cultural differences.
Global campaigns are often rolled out without proper regional adaptation.
Advice to Management:
The company needs to invest more in localized marketing expertise and empower regional teams to adapt campaigns appropriately. A stronger data-driven marketing strategy and deeper understanding of local markets would significantly improve performance and brand perception.