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      GfK

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      GfK Reviews

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      3.4

      65% would recommend to a friend

      (1,597 total reviews)

      Jim Peck

      69% approve of CEO

      50% positive business outlook

      Ratings by category

      3.8

      Work/Life balance

      3.7

      Diversity and inclusion

      3.6

      Culture and values

      3.0

      Senior management

      3.0

      Compensation and benefits

      3.0

      Career opportunities

      GfK has an employee rating of 3.4 out of 5 stars, based on 1,597 company reviews on Glassdoor which indicates that most employees have a good working experience there. The GfK employee rating is in line with the average (within 1 standard deviation) for employers within the Management and consulting industry (3.7 stars).

      Reviews by job title

      2K reviews
      2.0
      29 Apr 2017

      Falling apart trying to keep up

      Innovation consultant
      Recommend
      CEO approval
      Business outlook

      Pros

      Flexible hours and working from home policy are a major, possibly only, advantage. Everyone is really nice and laid back. If you just want simple work with nice people and a lot of flexibility this is the place for you. Some investment in training. UX department is forward thinking. Good chances of progression because talent leaves. Grads are respected and treated with care.

      Cons

      Lack of enthusiasm amongst staff. Probably driven by the stale uninspired environment in the Canary Wharf office. You can smell the place rotting from the inside. There isn't any creativity, ambition or innovation in most of the teams. They don't even know what it is. Management is completely incompetent. They can't even give a basic presentation. It's highly unlikely they will come up with ideas of how to save a crumbling company. They spend their time pretending to be something they aren't with little resource, talent or strategy. They have no clue about the developments in the rest of the sector. No wonder they have just realised they were disrupted years ago. There is little technological initiative or business strategy to get out of the mess. Senior management keep referring to some strategy no one has ever seen. Might be generic statements they keep mentioning. In which case, the strategy is pointless. Global company with few global initiatives. Inability to form meaningful relationships with clients or between staff. No culture. No perks. They won't even provide decent coffee. It's a career dead end. No one takes them seriously inside or outside the industry. Whatever little they do well, is not marketed. Management seems to spend most of their time dealing with bureaucracy and impossible targets.

      avatar
      GfK Response
      8y
      Hi Thanks for your comment. Thanks for the 'Pros' mentioned, all valid if somewhat 'backhanded'. Take onboard your comments re: environment, location and creativity... To counter that I would state that we have quite a new office (less than 2 years) in a dedicated floor and a half on the 18th floor of the Citi bank building, with 360 degree panoramic views of the London and the Estuary. We also have a number of meeting rooms, communal offices and breakout areas ...Whilst we're not running around jumping over beanbags and shooting each other with Nerf guns we do try to facilitate a creative, relaxed workspace. Thanks for your opinion on management, we do our best to keep up to speed with industry trends and align product and strategy accordingly - I think it is difficult not to know what is going on in the broader MR community given the and comparative transience of the sector. As you will know from our internal intranet and regular 'Townhall' discussions we like to keep all colleagues informed of our strategy initiatives and direction when appropriate. We have longstanding and deep consultative relationship with a variety of clients. Don't drink coffee so can't comment, the tea is more than acceptable for me though! We do have a number of other perks i.e discount gym membership, sports and social club, regular events, discounts to events etc We have as good reputation in the industry, think your thoughts here are rather unfair. Take on board your advice to management- this comment will be circulated to senior staff. We (HR) would be very keen to ascertain who and why has advised you not to post here- please do get back to me in confidence – adam.nicholson@gfk.com
      1.0
      1 Apr 2016

      Do not accept a job offer from GfK

      Research executive
      Recommend
      CEO approval
      Business outlook

      Pros

      There are some lovely people who work for GfK. Teams such as UX & Boutique create some great products and output.

      Cons

      GfK is in crisis. Turnover is insanely high, because good people are recruited, but as soon as they challenge certain members of the Exec, they are blacklisted and their card is marked. You will only advance at GfK if you are a “yes man” / “yes woman”, but what kind of life is that? Your opinion / ideas will only be taken seriously if you are of a more senior grade than the colleague you are providing an opinion to. Ridiculous!

      1.0
      11 Jan 2019

      The worst company I've worked for

      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Some colleagues are genuinely lovely people who make your working day tolerable The location is great The office space is great for productivity

      Cons

      Managers and Directors will bad-mouth you behind your back in Skype conversations (which automatically get saved in their Outlook). If you're offering them any PA/Admin support you will stumble upon these messages. Lack of direction They speak in jargon and riddles and almost have a 'pitch'. Everyone says the same thing but it often seems that nobody really knows what they're talking about!

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