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Yesterday, we were proud to welcome ITV’s Lorraine team to our Asda Pudsey store to launch this year’s Change + Check campaign, in partnership with our very own Tickled Pink initiative 🩷 This year, we’ve added a sweet twist with our new Busty Buns bakery line - available in stores throughout October to raise money for CoppaFeel! and Breast Cancer Now 🍰 The Lorraine team also spoke with our colleague Emma Betts about the campaign, and Katie Derry, who bravely shared her personal journey following a recent breast cancer diagnosis 🩷 We’re incredibly proud to support this important campaign and continue making a difference in the lives of our colleagues, customers and our communities. hashtag#ProudToBeAsda hashtag#TickledPink
We're delighted to announce that Charlotte Rhodes will be joining Asda as our new Vice President, Own Brand in December. Charlotte brings over 20 years of retail experience to Asda, including a decade at Coles in Australia, where she held senior roles in category management and brand transformation. Rachel Eyre, Asda’s Chief Customer Officer, said: “We are delighted to welcome Charlotte to Asda. Her deep expertise in brand development will be important as we strengthen our own-brand ranges to ensure they continue to deliver the quality and value that our customers expect.” Welcome Charlotte! https://corporate.asda.com/newsroom/2025/25/09/asda-appoints-rhodes-as-vice-president-own-brand
Asda doubles internship programme for young people with additional needs 🌟 We’re proud to be expanding our supported internship programme, doubling the number of year-long placements for young people with learning disabilities or difficulties. Delivered in partnership with DFN Project SEARCH , the programme will provide 119 students across 22 stores with important hands-on work experience - teaching them new skills and helping to grow their confidence. Last year, nearly half of our interns secured paid employment - including roles within Asda - highlighting the impact of this programme in getting more young people with special educational needs into full-time jobs. Thank you to our colleagues and partners who continue to make this programme a success - and thank you to Jane Hamilton for the write-up in today's Sunemployment column 💚 Read more here 🔗 https://corporate.asda.com/newsroom/2025/19/09/asda-doubles-internship-programme-for-young-people-with-additional-needs
👓 The Optical special edition of our newsletter is here! From our brand new Optometrists Anonymous campaign to the launch of our first ever pre-reg programme, The Everything Optical Edit is packed with updates, insights, and stories from across Asda Opticians. Whether you’re curious about career opportunities, professional development, or what really sets optical at Asda apart - you’ll find it all inside. See it for yourself 👇
Asda Foundation awards over £1.25m to transform community spaces Today the Asda Foundation has announced a transformative £1.25 million investment in 79 community projects across the UK 💚 Each of the grants is aimed at revitalising local spaces into safe, inclusive places where communities can connect, access vital services, and thrive 🤝 The Asda Foundation's latest Community Insight Tracker shows 42% of groups see access to welcoming spaces as a top priority — and we’re proud to respond with meaningful support. Through the Local Community Spaces Fund, we're proud to share the investment made by Asda Foundation in these vital hubs, helping to strengthen community ties and tackle loneliness. Watch how we delighted group when we surprised them with a cheque for £17,000 to support their great work 👏
Asda Q2 2025 Trading Update Today, we shared our Q2 2025 trading update, and reported that like-for-like sales were down by 0.2%, marking a 2.9% improvement on Q1 – and our best quarterly performance since Q1 2024. This marks the fourth consecutive quarter of improving like-for-life sales, and reflects the progress we have made since the start of the year, including: ✅ Rollback price cuts on more than 50% of products ✅ Volumes & like-for-like sales strengthening ✅ Widened the price gap over competitors ✅ Re-established Asda as the best-value traditional supermarket title in Grocer Gold awards ✅ Product availability increased to 96% - its highest level in eight years ✅ George & Express continue to perform strongly Transforming our business will take time, but we’re on the right track and confident in the direction we’re moving in. https://corporate.asda.com/newsroom/2025/28/08/asda-q2-2025-trading-update
Asda Express expansion resumes with up to 20 store openings We’re excited to announce the next phase of our Asda Express rollout, with up to 20 new convenience stores opening across the UK in just four weeks - starting with Castleford in early October 🎉 From top-up shops to lunch on the go, our stores offer up to 3,000 products, and will bring our heritage in delivering outstanding value to more locations across the UK 🛒 Asda Express continues to outperform the wider convenience market, with our combination of great choice and even better value driving like-for-like sales growth of 8.6% in Q2 2025 🚀 We're delighted to build on that momentum and to be launching these stores soon, as we bring Asda’s low prices to even more local communities 💚 For more details and list of new locations, please read the link below: https://corporate.asda.com/newsroom/2025/28/08/asda-express-expansion-resumes-with-up-to-20-store-openings
⭐️ Hero Alert ⭐️ Asda delivery driver and former paratrooper Raymond rescues man from burning flat 🔥 Ray from our Hereford store didn't hesitate when he heard there was a fire in a flat with someone inside – running to the scene, dealing with the fire and leading the man to safety. Ray – a former paratrooper who served in the Falklands War – had just pulled over to make a delivery when he saw a young woman in the street trying to raise the alarm. He told her to call the fire service and ambulance and went to see if he could help. He said: "Luckily, the front door was open. There was a lot of smoke so I covered my face with a towel and went into the kitchen and saw a saucepan on fire on the cooker. I got a tea towel and put it over the flame, put it into the sink and put water on it. Then I opened all the windows in the kitchen to let the smoke out, then went into the lounge to open the windows in there ... and that's when I saw the man sitting down in a chair, bless him.” Ray has been nominated for a service superstar award 🥇 We are very proud of you Ray 👏 💚
⭐ Asda named a Top Apprenticeship Employer 👏 We’re incredibly proud to be recognised once again in the Top 100 Apprenticeship Employers list by Department for Education and RateMyApprenticeship — and this year, we’ve recorded our highest ever ranking at 44th! 🙌 In 2024 alone, over 200 Asda colleagues have successfully completed an apprenticeship. This achievement reflects our ongoing commitment to investing in people — not only within our own business but also by supporting emerging talent in small and medium-sized enterprises. Apprenticeships continue to be a key part of how we grow careers, build skills, and unlock potential across the board🌱 hashtag#TopAppsEmployers hashtag#SkillsForLife
⭐ Celebrating a true angel in action ⭐ When a mum couldn’t pay for her kids meals at our Boldon store after her phone died, she was overwhelmed with stress — until Helen, our amazing café manager, stepped in. 💬 “By the time I got to the till, I felt like I was going to pass out from the shame. But then came Helen – a true angel. She just said, ‘That’s on me." "No judgement, no fuss just pure compassion.” I managed to get back to the car, charge my phone and pay the amount I owed. Thank you Helen from the bottom of my heart." 💚 Thank you Helen for your kindness and always going the extra mile for our customers! 🌟👏
