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Celia Leung, Design Director in Hong Kong, features in Campaign Asia-Pacific's Creative Minds series. She discusses her tactile dreams and graphic designs while sharing insights on navigating life, pursuing artistry, and her entrepreneurial vision.
What does it take to be one of Asia’s leading brands? #HSBC might just have the answer. As it tops the ranking for Hong Kong's Top 30 Strongest Brands, Hannah Duley and Brian Hui, HSBC’s Managing Director, Hong Kong, sat down with Campaign Asia to talk about the key to HSBC’s global success.
“By placing science at the forefront but through a lens of genuine human moments, the refreshed visual identity strikes up the perfect balance, honouring the variety of incredible contributions being made each day to this urgent and critical cause.” Dave Roberts and Leanne Kitchen from Design Bridge and Partners discuss the new refreshed brand identity for Cancer Research UK.
On the first Tuesday of every month, It’s Nice That hosts an evening of creative talks, known as Nicer Tuesdays. This month’s edition featured Minute Shorts (a video-sharing platform), Yonk (a very cool Dutch studio that uses VR technology in their work) and the one and only Joe Lycett. The famed comedian discussed his inspiration for his paintings and ceramics, from Brexit to Liz Truss to Eastenders. Fun, candid and ever-eclectic, the talks are a source of inspiration for creative people of all types and each month features a range of speakers. Juliette, Client Executive, from our London studio, attended: “It was a very enjoyable evening filled with lots of laughter, I would encourage people to attend further talks as it is a great forum to connect with fellow creative people in London.”
London’s very own Noodle-Queen Vicky Yang hosted a Noods Salad Supper Club in the DBP Café this week. She rustled up some exclusive servings of her sensational Bang Bang Cucumber Noods with tofu, giving us all the chance to slurp some of her sensational noodle creations.
Our Shanghai team recently hosted a panel event, inviting industry experts to explore how to establish meaningful connections between brand and sustainable development through the power of design:
Our Shanghai studio hosted a panel event with our clients, partners, and teams around the theme of ‘Design a continuous future.’ Led by Nikki Lin, Managing Director China, the panel explored how a fresh approach to design can build credible, impactful connections between sustainability and brand.
We reinvented Kungfu Pu’er Tea as a wellness lifestyle brand, inspired by the spirit of Chinese martial artists, that connects contemporary audiences with ancient tea drinking traditions.
The new brand for Kungfu Pu'er Tea, created by our Shanghai team, repositions Kungfu Pu'er as a wellness lifestyle brand 'made for urban knights' and designed to a new generation of tea drinkers. Featured in Marketech APAC.
Kungfu Pu'er Tea unveils new brand identity, created by Design Bridge and Partners, as a wellness lifestyle brand that's 'made for urban knights', designed to rejuvenate body and mind for a new generation of tea drinkers.
