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"If the vision is large enough, which it should be, this will never be achieved in just one project or one year — it will require sustained effort and initiatives to drive the desired growth. This is why the roadmap is equally as important as the vision itself." Hannah Duley, MD in Hong Kong, sits down for a Q&A with Branding In Asia magazine.
Our team in China has assigned the 8th of August as 'Design Bridge and Partners' Day'! Moving ahead, the team will celebrate #creativity, new perspectives, actively engage with a variety of viewpoints, and strive to #design a better future. To celebrate this year, the team crafted DIY merchandise, including a tote bag and a versatile packaging tube. These items not only serve as creative expressions but also encourage us to explore more reusable options in our daily routines.
Emma Hannaway, Designer, attended Sisterhood Summer 2024 - a programme to help young women launch their own purpose-led businesses, creating a pipeline of young Changemakers driven by solving social and environmental problems. Last week, Emma worked with the Changemakers to help develop their ideas in an intensive one-day creative sprint. The girls then pitched their businesses, which shaped up to be an impressive night sparking positive change!
At our Clerkenwell studio, a few of us gathered with our laptops to explore and have fun with new AI tools, deepening our understanding and how to utilise it effectively! We also had the pleasure of enjoying some AI-generated mocktails courtesy of ChatGPT, which were concocted with basil leaves, coconut water, pineapple, and lime juice. Not bad at all!
Tom Gilbert, Group ECD, will be on the jury for the Transform magazine Awards North America - Special Recognition categories. In its ninth year, the awards recognise excellence in creativity and strategy across the entire brand development process. And we’re looking forward to seeing what catches Tom’s attention!
Using insights from the inaugural BrandZ Top 30 Strongest Brands in Hong Kong report produced in partnership with Design Bridge and Partners, and Kantar, Cecylia Grendowicz, Strategy Director, shares that the best #brands strike a fine balance between local vs. international, innovation vs. nostalgia, and bargain vs. luxury to successfully stand out from the crowd.
"Every brand should be calibrating their brand and their identity with the marketplace all the time. Do we still resonate? Are we still playing the way that we want to play with the people we care about and at what point does that start to diminish?" Ross Clugston talks to Campaign US to go inside the risky, expensive, slow process of shepherding brands through change.
"Although some of the details of the new identity bear the hallmarks of Musk’s taste for controversy, not everything about the decision to rebrand is ridiculous. In fact, there could be strategic merit in the move. And, if executed correctly, it could have the potential to unlock the company’s future." Claire Huxley writes in Transform magazine on the revolutionary nature of Twitter's shift to X.
Our Germany team create a new brand for leading European law firm Noerr, repositioning it as a progressive force in the market. At the core of the brand sits the concept of impact, highlighting the effectiveness and lasting economic success that Noerr creates for its clients.
“This work, a result of collaboration between multi-disciplinary talents across our global network, is a case in point of how creative and art cuts across physical and cultural boundaries.” Jessica Tan on Design Bridge and Partners collaboration with Whitney Museum of American Art to design and host its inaugural immersive art experience.
