Check out your Company Bowl for anonymous work chats.
The theme for this year’s International Women’s Day is #InspireInclusion. Every woman has their own experiences from when they enter the working world to climbing up the ladder. While there is a general consensus within the advertising and marketing industry to strike for gender equality, there is still a long way to go. And that’s not just for women in the industry, it’s also on the representation of women in ads, particularly those who are older or from an ethnic minority background.
Exclaimer, the leading email signature solution provider, today announces the appointment of Gordon Willoughby as the new non-executive Chairman and Director. This appointment comes as a strategic move for the continuously expanding company, following a year of significant growth. Gordon Willoughby, a seasoned expert in scaling technology companies, brings over 15 years of groundbreaking experience from his time leading major players like eBay, Amazon, and WeTransfer. His expertise will play a crucial role for Exclaimer as it strengthens its market position and advances its ambitious growth path. "We are delighted to welcome Gordon to the Board of Exclaimer," Marco Costa, CEO of Exclaimer, commented. "Gordon has an outstanding record of creating value and brings a vast reservoir of experience to Exclaimer. We are confident he will be instrumental in guiding the company towards greater heights." "I am excited to join Exclaimer as non-executive Chairman and Director," Gordon Willoughby said. "The company has already made significant strides in establishing itself as a leader in the email signature space, and I look forward to contributing my expertise towards furthering its success."
LinkedIn today discontinued Lookalike Audiences, impacting the way businesses target their ads on the platform. With this action, new look-alike audiences can no longer be created, and existing look-alike audiences can no longer be edited or refreshed. Active campaigns using look-alike audiences will continue to deliver using the static audience. In place of Lookalike Audiences, LinkedIn is recommending that marketers turn to Predictive Audiences for contact list, conversion, or Lead Gen Form data sources and Audience Expansion or Matched Audiences and LinkedIn attribute targeting, such as by skill or interest. "These options can help you scale and reach similar audiences and identify buyers most likely to act," LinkedIn said in a statement.
During unprecedented times, leaders can find themselves navigating uncharted territories, where global challenges can either slow progress or serve as catalysts for growth. The financial crisis of 2008, for example, stands as a reminder of the industry's resilience, as tech leaders grappled with reduced funding, tightened budgets and an economic downturn that shook businesses everywhere. Faced with the need to make quick decisions and implement cost-cutting measures, business leaders everywhere created a path forward, embracing the agility and innovation necessary for survival. Similarly, the ongoing U.S.-China trade tensions have impacted supply chains, manufacturing and market access. Once again, this has forced tech executives to demonstrate strategic foresight and adaptability. As they say, the only constant is change. So, businesses need to change to keep up. According to Gartner, 45% of CEOs believe their company will not be viable in ten years if it stays on its current path. And, per Ernst & Young, 86% of executives conducted comprehensive strategy and portfolio reviews during the pandemic. But how can leaders steer their organizations toward growth throughout the certain volatility and ambiguity that they’ll face at some point in their careers? Let’s look at how leaders can drive growth and success for their businesses in the long run.
MSPs are always on the lookout for new tools and technologies that broaden their offering for customers, and sometimes that means looking to provide solutions to problems your customers don’t even know they have. Email signature management might seem like a solution for a problem outside of the enterprise, but it could be a revenue-boosting opportunity for both MSPs and their clients of any size. Exclaimer — a 20-year-old United Kingdom company that got its start developing tools to help organizations apply legally compliant disclaimers to corporate email — is taking major steps to infiltrate the U.S. IT channel with its email signature management solution. Last June, its solution made it to PAX8’s cloud marketplace. Earlier this month, it announced a North American distribution agreement with Ingram Micro, bringing Exclaimer’s solution within easy reach to tens of thousands of solution providers, VARs, and MSPs. It also hired Global Head of Distribution Shawn Berry to manage its distribution channels.
Establishing a robust cross-departmental structure is key to achieving goals for all areas of a business. But especially for the marketing team, who should be hyper-tuned into the projects of all departments. In fact, 79% of CMOs say they “try to involve as many C-Suite leaders as possible in B2B marketing decisions.” After all, marketers are at the heart of all activity. To successfully market each area of the business, we need to tap into their various goals. But arguably the most important relationship in the organization is the CMO-CFO relationship. As the roles of both CFOs and CMOs evolve, there’s a growing need for these leaders to collaborate on strategy. This helps to ensure that they’re aligned, driving business performance and mitigating risks.
Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔 Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥 Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽♀️✨ There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀
Lindsey Chambers, Regional VP of Sales – US, Exclaimer dives into the factors that modern B2B tech sellers need to focus on more to create better customer impact:
Today, Exclaimer, the leading email signature solution provider, announced that its world-class service is now hosted within Microsoft Azure datacenters in Germany. This strategic move offers local customers the significant benefits of data residency, ensuring their data is stored securely and compliant with local regulations.
Exclaimer, the leading email signature management solution, announced a new go-to-market relationship with Ingram Micro, one of the world’s largest technology solutions distributors. As part of the North America agreement, Exclaimer will work with Ingram Micro to engage channel partners using Microsoft and Google Workspace and provide them solutions to amplify their email communications, as well as their customers. Exclaimer’s intuitive user interface enables non-technical users to create and manage email signatures, freeing up valuable time for IT teams. Meanwhile, marketing teams will have the opportunity to drive impactful and cost-effective engagement with their audiences through consistent, compliant and engaging email signatures.
