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      General Mills

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      Marketing Associate Interview

      20 Jul 2017
      Anonymous interview candidate
      Minneapolis, MN
      No offer
      Neutral experience
      Average interview

      Application

      I applied online. I interviewed at General Mills (Minneapolis, MN) in Jul 2017

      Interview

      I applied online in early June, and was contacted 1 week later by a recruiter. My 30-minute phone interview was scheduled for a week later with a Marketing Manager. It was very structured (walk through resume, 3-4 behavioral/situational questions, and some brief time at the end for any questions you may have). You must respond is STAR format (situation, task, action, result). It is important with CPG companies to focus on your action and result, and spend less time with your situation. Be concise. 1 week after my phone interview, I was contacted by another recruiter, who called to ask for my availability to interview in person. I chose the earliest date possible, which was 1 week later (to take place 4 weeks after my initial application). I was then sent a formal invitation to interview at WHQ and given tasks to complete before the interview. You are asked to complete an additional application directly with General Mills, which is very much the same as the online application form. You must also complete a Hogan Personality assessment, focusing on motives, values, and preferences. It is approximately 300 questions, as another reviewer stated, and can be competed quickly as long as you are answering truthfully about yourself. Additionally, you must take a CEB Deductive Reasoning assessment (ex: Dan, Sam, and Peter are standing in line. Dan is not behind Peter. Sam is last in line. Who is standing first in line?). In my opinion, this is the most challenging part, the questions will use verbal set-ups (some quite lengthy) as well as charts, and you must quickly come to a conclusion; the example I provided is extremely easy compared to the line of questioning you will be facing. You are given 20 minutes to complete 18 questions. I am not a strong test taker, as I am highly visual; I do well with patterned deductive reasoning tests, but verbal ones take time for me to map out. Have scratch paper available. If you are similar to me, I strongly suggest taking practice quizzes until you can comfortably answer these types of questions in 1 minute or less. Be prepared. Many CPG companies will not even consider your interview, no matter how stellar it may be, if you do not perform to their standards on these tests. A couple of days prior to my interview, I was provided an itinerary. You will be greeted by a Recruiting Manager, who will walk you to your first "interview." If you are scheduled for an AM interview, the first 30 minutes involves grabbing a drink from Caribou and walking the building with a current Marketing Associate. Dive into questions about the role, remember, you want to make sure this position is the right fit for you. You can be candid with the MA but also remain focused on your task and treat it as an interview - you should put your best foot forward. I have read in other reviews that you will meet with 3-4 Senior Marketing Managers after your coffee host interview, however, I was only met with 2. Each interview is in the exact same 30-minute structured format as the phone interview. After my 2 interviews, I was then escorted to the front of the building by the Recruiting Manager, given a GM goodie bag, and told I would hear back in a week, and if not, then the front end of the following week. After 2 weeks of silence (6 weeks since my initial application), I assumed I did not get selected, hearing nothing from HR. I took it upon myself to reach out with a brief and clear "check-in" e-mail, highlighting my continued interest in the company and inquiry into next steps, as the lack of response seemed lengthy for the timeline which was given to me. About an hour later, I received the standard rejection email. Job seeking is a highly stressful time for candidates, and takes great preparation to be ready for an interview. I would give my experience as fully positive, if not for the lack of attention in getting back to me promptly. To be fair, I believe it is common practice for large companies to leave rejected candidates wondering, due to the high volume of applications they receive. They will vigorously pursue the candidates whom they choose, and others will quite probably be forgotten. Due to the quick rejection I received after my e-mail, I assume this was the case. However, in my personal experience with other large companies, I usually received an answer in no later than a week, negative or positive, so comparatively, it took General Mills more time. Do not lose patience though, and always be respectful in all of your correspondence. HR is working hard to get the right candidates in the door.

      Interview questions [5]

      Question 1

      What is a brand that is doing well? What is a brand that is not doing well?
      1 Answer

      Question 2

      What is the most challenging analytical project you have worked on?
      1 Answer

      Question 3

      Tell me abut a time you were given a broad task and asked to come up with a solution.
      1 Answer

      Question 4

      How do you prioritize tasks with multiple competing deadlines?
      Answer question

      Question 5

      Tell me about a time you had to work with or manage a multi-functional team.
      Answer question
      4

      Other Marketing Associate interview reviews for General Mills

      Marketing Associate Interview

      17 Feb 2025
      Anonymous employee
      Minneapolis, MN
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied online. The process took 4 weeks. I interviewed at General Mills (Minneapolis, MN) in Sept 2024

      Interview

      First screening interview lasted about a half hour, and then the final round was virtual and lasted about 3.5 hours with different members of the team. Mostly conducted with behavioral questions.

      Interview questions [1]

      Question 1

      The company may not have flashy products like apple or meta, so what entices you to work here?
      Answer question

      Marketing Associate Interview

      3 May 2021
      Anonymous interview candidate
      No offer
      Positive experience
      Average interview

      Application

      I applied online. I interviewed at General Mills in Jan 2021

      Interview

      I went through a multi-step interview process. After submitting my application online, I was contacted via email to set up a phone interview with the hiring manager. The next round consisted of 3 one-on-one via Microsoft Teams: 15 min with the Talent Acquisitions Manager, 30 min with the HR Manager for the division, and 30 min with a Senior Marketing Manager for the division. In all interviews, I was asked situation and behavior-based questions. They want you to answer using the STAR method. Overall, it was a good experience. Everyone was really nice and happy to answer all my questions along the way.

      Interview questions [1]

      Question 1

      Why do you want to work for General Mills? Tell me about a time when you made a mistake at work. Tell me about a time when you used data to solve a problem.
      Answer question
      2

      Marketing Associate Interview

      10 Mar 2020
      Anonymous interview candidate
      Minneapolis, MN
      No offer
      Positive experience
      Average interview

      Application

      I applied online. The process took 2 weeks. I interviewed at General Mills (Minneapolis, MN)

      Interview

      Standard behavioral questions. First phone interview with hiring manager and then invited in for more interviews. Before going to the in person interview, you have to take a personality test which was easy but took some time. Additionally, there is a reasoning test that was very hard, you only get 22 minutes to answer 20 questions.

      Interview questions [1]

      Question 1

      If you created a brand what would it be?
      Answer question

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