Merkle Graduate PPC Accounts Manager interview questions

It was pretty much as everyone else had said. Asked me about uni, what I had found difficult at uni, what I had done since graduating. My interviewer was really pleasant and honest too. Asked me some tough PPC questions about ad rank and how one would increase the sales on a particular product using AdWords. It was my first interview and I think that I may have overplayed my social sciences hand to the detriment of my data analysis skills. I think there needs to be a spark for you to be invited to the next round.