I had really done my homework on the brand and was aware of a lot of the projects they had ongoing, I think this was a sensible move as it showed I was interested enough to bother! I have a personal interest in sustainability anyway so was able to demonstrate that too. I always try to be myself in interviews so that I come across as a genuine person and I think that is the best advice I could give. After my interview, my boss told me that even though there were people who were technically more qualified than I was, my enthusiasm and attitude landed me the position as skills and qualifications are something I can acquire on an ongoing basis. Plenty of training is available anyway!
That I aim to lead by example and inspire staff to perform. I believe in empowerment, and I can accept that people with specialist roles may know more about a given subject than me, and I listen to their input and advice before making an informed decision.
In brief I highlighted that a salesperson isn't only capable of selling products to customers, they are also skilled at selling ideas internally. If I felt it necessary to change a process in order to maximise revenue, then I would sell it to the rest of the management team.