Working at ASOS |

ASOS Overview

London, England
1001 to 5000 employees
Company - Public (ASC)
Department, Clothing, & Shoe Shops
£500 million to £1 billion (GBP) per year
We don’t just live and breathe our customers – we are our customers. ASOS’ 2,000+ employees are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude.

As a company, we’re not ... Read more

Mission: To be the number-one online fashion destination for 20-somethings in the world.

Company Updates

  • We’re on cloud nine at Team ASOS this morning! We’re officially the No.1 company to work for in the UK according to the LinkedIn Top Companies 2018 List! We couldn’t be more proud of this achievement and want to thank all our amazing ASOSers – quite a few of which are featured in this awesome selfie with our CEO Nick Beighton - for continually making ASOS such a great place to work – we couldn’t do it without you!

  • Want to read about the latest tech trends that are exciting us at ASOS? Whether you’re a hands-on coder or just keen to know what it’s like to be an ASOSer in Tech, head over to our blog. Written and curated by our very own ASOS Tech members.

    The ASOS Tech Blog - Medium

    A collective effort from ASOS's Tech Team, driven and directed by our writers. Learn about our engineering, our culture, and anything else that's on our mind.

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ASOS – Why Work For Us?

ASOS burst on to the scene in 2000 and hasn't looked back. We now have 9 country-specific websites, ship to 240 countries around the world with offices in the UK, US, France, Germany and Australia. We have 80,000+ product lines with 3,000+ being added every week. We have over 3.2 million visits daily and over 13 million active customers.

 Our ambition is to be the world’s no.1 online fashion destination for 20-somethings, therefore it is vitally important to us that we continue to attract top talent across the globe to help us realise our goals.

We’re always looking for great people to join us – people who are as passionate as we are and, just as importantly, embrace change and innovation. As a place where fashion and technology make perfect partners, we have a real sense of excitement about the future and the possibilities it can bring.

So you know us and love us as ASOS. But people often ask where our name comes from (usually straight after they ask us how to pronounce it – it’s ACE-OSS, by the way).

The idea of ASOS started in 1999 when founders Quentin Griffiths and Nick Robertson (who’s still Non-Executive Director) had the idea of starting an internet business where people could find clothes or accessories they'd seen celebs wearing. 

A website was registered in August 1999 and went live in March 2000, with a full launch in June 2000 under the name AsSeenOnScreen. In fact, ASOS PLC and Limited were originally called AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited. By the end of that first trading year, the company won the Best Trendsetter Award by The Sunday Times – a sign of things to come.

Almost immediately, the business was referred to internally as ‘ASOS’, an abbreviation of AsSeenOnScreen. That led the directors and staff to realise that the website name needed shortening too.  

In October 2000, we bought the easier-to-type domain name, although, at this stage, traffic to was directed to the website, which remained the central site for the business. That was followed by in August 2001.

Soon we began to sell more fashion than just clothes that had been ‘seen on screen’.  This made the AsSeenOnScreen name even less relevant, so the brand started to shift to ASOS as the trading name.

From 2002, the name ASOS (in a logo form which has since evolved) began to be used on stationery and on the website. Email addresses changed to and our marketing began to use ASOS rather than AsSeenOnScreen.  In July 2002, the company advertised on the Pepsi Chart Show on UK commercial radio as ASOS. By September 2002, the march from AsSeenOnScreen to ASOS was unstoppable, as the first ASOS logo began to be used on the website, instead of the AsSeenOnScreen logo.

The website itself was next. By January 2003, we changed our homepage title tag to include the name ASOS at the beginning. In July 2003, we moved the ‘shop front’ of the online retail business to being branded as ASOS on the website The re-direct to the old website was also reversed and went live independently. In the final move, our shareholders in August 2003 agreed to change the names of the AsSeenOnScreen Holdings PLC and AsSeenOnScreen Limited to ASOS PLC and Limited.  And that’s how ASOS was born (bless!).

That’s enough looking back. We’d rather focus on tomorrow. So what are you waiting for? Go and explore the rest of ASOS!

Want to join us?

As the fastest growing online retailer in the UK, we're constantly striving to push boundaries and drive our business forward.

We live and breathe our values of being authentic, brave and creative and thrive in a culture of restlessness and innovation, which is why we're always on the lookout for talented and inspired people to join the team - people who share our vision, who can make a difference and who want to be part of something big.

Our approach is simple: we work hard, and we do it because we love it. We're very proud of how far inspiration and hard work has taken us since we started in 2000, but we’re constantly looking for new ways to go faster, bigger, better...

So if you have the innovation and dedication to help take us to the next level, take a look at our careers website.


Fashion with Integrity

Fashion With Integrity: Epitomises Our Approach To Business


At ASOS, our core values define who we are, what we do and how we do it. We call those collective values The ASOS Way. To make sure we’re always supporting these values, the PLC board has created Do The Right Thing – the ASOS Code of Integrity.

The ‘Do The Right Thing’ code promotes integrity, best practice and appropriate corporate behaviours across our business, supporting the continued development of ASOS.

“ASOS customers genuinely care about integrity. They want the businesses they buy from to stand for something. They expect ASOS to be better than the norm, to lead the way, to stand out and have goals we believe in and act on, both now and in the future. We only make people feel great through fashion if we’re meeting those expectations. Do The Right Thing is therefore fundamental to ASOS being the kind of company our employees are proud to work for and that our customers are proud to engage with and buy from”.

Andrew Magowan
Counsel & Company Secretary

For more on our corporate responsibility efforts check out our PLC site.

Working in Customer Care at ASOS

Just like the rest of ASOS, our Customer Care Team is an ever-expanding success story. From a mere three advisors in 2000, there are over 1,300 of us at the moment – and our number keeps growing!

Our customers are at the heart of everything we do, which means that we try to get things right for them first time, every time. We're 24/7, we're multi-channel and we're truly global. All of this means that we strive to make our customer's journey with us something we're proud of.

We're an energetic, friendly bunch and we thrive in our ever-changing business. Whether we're reviewing orders, making sure customers are protected when they shop with us or whether it's having a chat with a customer seeking that perfect outfit, we enjoy being a part of the ASOS journey and being a part of its success.

Your career can grow with us - team leaders, project managers, resource planning and MI – we have it all! Come and be a part of it.

ASOS Reviews

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ASOS CEO Nick Beighton
Nick Beighton
204 Ratings
  • Featured Review

    "Great company and always getting better"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Lead Software Development Engineer in London, England
    Current Employee - Lead Software Development Engineer in London, England
    Positive Outlook
    Approves of CEO

    I have been working at ASOS full-time (More than a year)


    Great benefits, office and people.
    Opportunities for growth and development
    Great support for health/life balance (e.g. maternity/paternity/flexible working)


    Hard to think of any

    Advice to Management

    Keep improving and seeing how things can be done better. Keep listening to staff and keeping people happy.

See All 342 Reviews

ASOS Photos

ASOS photo of: ASOS HQ Reception
ASOS photo of: 'Women Empowered' Event
ASOS photo of: ASOS & GB Paralympics
ASOS photo of: Facilities Team!
ASOS photo of: ASOS Tech Meetup
ASOS photo of: Walk for Water
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ASOS Interviews



Getting an Interview

Getting an Interview




  1. Helpful (4)  

    Photographer Interview

    Anonymous Interview Candidate in London, England
    Declined Offer
    Negative Experience
    Easy Interview


    I applied online. The process took 2+ months. I interviewed at ASOS (London, England) in June 2015.


    Didnt get one as they thought shooting London fashion week was too in experienced. was really silly on the phone conversation seeing as how the person didnt actually look at what i had put down on my CV

    Interview Questions

    • upon receiving the email:-
      HR: what seems to be the problem?   1 Answer

    Reasons for Declining

    Because of the pure incompetence. who in there right mind would send out for a job application asking for fashion photography experience, to get an application from someone who has experience only to turn them down due to lack of experience. my 2 pet turtles are better at recruitment then these clowns.

See All 189 Interviews

ASOS Awards & Accolades

  • Best Trend Setter, The Sunday Times (UK), 2000
  • Best Newcomer - Finalist, Retail Week Awards, 2002
  • Highly Commended, E-Commerce Awards, 2002
  • Best Performing Share, AIM Awards, 2004
  • Most Addictive Online Shopping Site, Must-have Partywear, More Magazine Fashions Awards, 2005
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