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      ASOS

      Engaged employer

      ASOS Reviews

      3.2

      52% would recommend to a friend

      (1,862 total reviews)

      José Antonio Ramos Calamonte

      56% approve of CEO

      29% positive business outlook

      Ratings by category

      3.7

      Diversity and inclusion

      3.3

      Culture and values

      3.3

      Work/Life balance

      3.2

      Compensation and benefits

      2.7

      Career opportunities

      2.6

      Senior management

      ASOS has an employee rating of 3.2 out of 5 stars, based on 1,862 company reviews on Glassdoor which indicates that most employees have a good working experience there. The ASOS employee rating is in line with the average (within 1 standard deviation) for employers within the Retail and wholesale industry (3.4 stars).

      Reviews by job title

      2K reviews
      5.0
      28 Apr 2026

      Lots of perks but unorganised teams

      Merchandise admin assistant
      Recommend
      CEO approval
      Business outlook

      Pros

      Lots of perks… -Private healthcare -Monday/Friday wfh -Flexibility -Gym -Canteen -Coffee bars -Sample sales -Thrive training courses -Staff discount -Beauty saloon (manicures/pedicures/waxing)

      Cons

      -Unorganised -Things change all the time -Not much progression -Work life balance -Workload

      5.0
      25 Apr 2026

      Excellent company on the cusp of greatness

      Executive director
      Recommend
      CEO approval
      Business outlook

      Pros

      ASOS is one of the nicest places I have worked. There is a genuinely collaborative culture, with passionate and engaged leadership, and a management committee that feels aligned around the future direction of the business. The company has executed an impressive profitability recovery and now feels well positioned for its next chapter of growth. The plan feels clear, credible and increasingly supported by visible green shoots. There has also been a positive shift in mindset, with the business bringing in strong new talent and creating more space for fresh thinking, pace and change. The office is beautiful, with excellent facilities, a subsidised canteen, generous staff discount, flexible benefits allowance and a hybrid working model that works well. Overall, ASOS is a business with real momentum. It has strong people, a clear plan and the potential to become truly great again.

      Cons

      Like many businesses going through transformation, it can feel a little chaotic at times. There is still work to do to simplify ways of working and embed a stronger operating rhythm. That said, the direction of travel is positive. The focus on AI, clearer business rhythms and a number of excellent new hires should help bring more structure, pace and consistency over time.

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      Glassdoor has 2,081 ASOS reviews submitted anonymously by ASOS employees. Read employee reviews and ratings on Glassdoor to decide if ASOS is right for you.