2.0
20 Sept 2021
Former employee, more than 1 year
Toronto, ON
Recommend
CEO approval
Business outlook
Pros
Great benefits, nice office, competitive salary
Cons
Terrible corporate strategy, head office has absolutely no understanding of markets other than the US market, sales structure very US-geared, leading to a lack of success outside of the US. Business model doomed - had to lay off over 10% of company pre-COVID due to spending too much money on google ads. Training sessions were brainwashing and corporate culture was very insincere, backstabbing common amongst head office workers - might play well with US employees but not with Canadian employees. Diversity and inclusion policy was insufficient and very US-geared and did not make sense in a Canadian context.