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Omni™ is an essential resource for policymakers, public health experts and scientists interested in Tobacco Harm Reduction and driving impactful change in public health. Scientists, researchers and public health experts all over the world are drawing on its insights to drive meaningful change and to accelerate their work in Tobacco Harm Reduction. Download Omni™ today and join the conversation. 🔗https://ow.ly/XSzV50Wqp0I #Omni #SmokelessWorld
Double Win at the 2025 Red Dot Awards for Product Design We’re excited to share that two of our new category products, Vuse Go Reload Pen and our latest glo innovation, Hilo, have both received the Red Dot Design Award, one of the most sought-after marks of quality for good design. Each year, the Red Dot Design Award recognises exceptional design achievements across industries, selecting winners based on aesthetics, functionality, sustainability, and innovation. These awards reflect the strength of our design philosophy and are a testament to the creativity, dedication, and teamwork of our incredible Research & Development, Operations, and Category teams - and everyone who brought these products to life. Thank you to everyone involved. Your passion and commitment made this success possible! Read more: 🔗Red Dot Design Award Vuse Go Reload Pen - https://ow.ly/PZfv50Wp3RX 🔗Red Dot Design Award glo Hilo - https://ow.ly/thzc50Wp3RY #RedDotWinner #VuseGo #Hilo #ABetterTomorrow #Design #Transformation
The Insider’s Guide continues, and this one’s all about crafting the perfect resume. In this episode, our recruiters break down what they really look for, from structure and key content to the kind of details that can set you apart. Want to land your dream job? It all starts with a standout resume. 🚀 Ready to apply? Explore opportunities: https://ow.ly/V6fw50WkfZe. #TheInsidersGuide #LifeAtBAT #ResumeTips #CareerAdvice #JoinBAT #TomorrowCantWait
We are proud to announce the launch of glo™ Hilo in Sendai, Japan - our most advanced and premium Heated Product innovation to date. At BAT we are deeply focused on innovation - investing in cutting-edge science and technology to offer over 1 billion adult smokers globally, who would otherwise continue to smoke, access to smokeless alternatives. glo™ Hilo marks a major milestone in our ambition of reaching 50 million adult consumers of Smokeless Products by 2030 and to become a predominantly smokeless business by 2035*. It is proof that we don't wait for A Better Tomorrow™ to happen, we're building it. Because A Better Tomorrow™ is a Smokeless World. Bringing glo™ Hilo to life required the dedication, expertise, and collaboration of incredible teams across our business. Thank you to everyone involved - your passion made this achievement possible. #HiloLaunch #SmokelessWorld #ABetterTomorrow #glo #Innovation #Transformation *Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://ow.ly/hZlR50WiRQj.
What’s the best part of being a Global Graduate at BAT? Our graduates say it’s the challenging and empowering environment - where they’re encouraged to ask bold questions, collaborate openly across teams, and engage directly with senior leaders. From day one, they take real ownership, make meaningful business decisions, and deliver impact that matters. The Global Graduate Programme is a fast-paced, immersive journey designed to prepare you for a leadership role in our global business. Over 18 months, you’ll gain international exposure, hands-on experience, and structured development, all tailored to accelerate your growth. Because at BAT, Tomorrow Can’t Wait - and neither should you! 👉 Explore our Graduate opportunities today: https://ow.ly/oYAW50WfZnS. #GlobalGraduateProgramme #GlobalGrads #TomorrowCantWait
Oral nicotine pouches have the lowest risk profile of all Smokeless Products. They originate from Sweden, a country with a history of traditional oral tobacco product use. Since the 1970s, many people in Sweden have switched from smoking to using Snus – a traditional oral tobacco product. More recently, other smokeless products – heated, vapour, and nicotine pouches - have been introduced. At BAT, we take Sweden’s success story as an example of what is possible. With the lowest smoking rate in Europe at just 5.4%, largely due to the prevalence of smokeless alternatives, Sweden demonstrates the potential impact of innovation. A Smokeless World can become a reality by offering adults, who would otherwise continue to smoke, smokeless alternatives with a reduced-risk profile. Today, our Global Head of Life Sciences, Dr. Christopher Junker, will present the science behind nicotine pouches at the Global Forum on Nicotine. To join the event, visit: https://ow.ly/x1MX50Wc9Ox. #Omni #SmokelessWorld #ABetterTomorrow #GlobalForumOnNicotine2025 This content is not intended as a piece of promotional material for any products, notably in the U.S. where certain claims are subject to FDA clearance. This update aims to provide an overview of the scientific evidence supporting our smokeless products and is not aimed at a specific market.
🎙️Episode 1 is here! 🎥 Watch the full episode at: https://lnkd.in/eUYcTPTW. In the debut episode of The Smokeless Word join our Chief Corporate Officer, Kingsley Wheaton, as he welcomes Rory Sutherland, Vice Chairman of Ogilvy. The episode explores marketing, electric cars and Rory's personal journey with vaping, including why he's grateful for the option to vape. Rory touches upon government intervention, noting that "the really valuable role of government, I think, is - in some cases, not all cases...- sometimes just to stand back and get out of the way." Tune in for a frank and insightful conversation that challenges assumptions and will inspire fresh thinking on how to achieve meaningful change. #TheSmokelessWord #Omni #BAT
Many of you have already downloaded Omni™, where we make the case for A Better Tomorrow™. We're building a Smokeless World – one where Tobacco Harm Reduction (THR) is both understood and embraced. Globally, significant challenges remain in accepting THR as a public health strategy. Governments, public health leaders, and industry stakeholders must work together to unlock THR's full potential. Find out more by downloading Omni™: https://ow.ly/MqTp50W2urA #Omni #SmokelessWorld
We’re proud to share that BAT has been recognised by the Financial Times as one of Europe’s Best Employers 2025. This recognition is based on independent, anonymous feedback from employees across Europe. Over 4 million employee evaluations were considered from more than 15,000 companies, and BAT placed in the top 5%, earning a place among Europe’s top 1,000 employers. This recognition reflects the everyday experiences of our people - a culture shaped by trust, inclusion, and the opportunity to grow. It’s a moment we’re immensely proud of and a reminder of the kind of workplace we’re building: supportive, empowering, and focused on what’s ahead. 🚀 Want to be part of what comes next? Discover exciting opportunities of how you can shape the future at https://ow.ly/3F9650VZ3Ve - because Tomorrow Can’t Wait. #WeAreBAT #ABetterTomorrow
We are proud to announce the launch of Vuse Ultra, our most premium vapour offering yet. Now available in Canada, Vuse Ultra will expand into three additional markets within the next six months, marking a significant milestone for the Vuse brand. Vuse Ultra represents a leap forward in our science-driven transformation journey, and commitment to building A Better Tomorrow™. Developed through deep consumer insights and powered by advanced technology, Vuse Ultra showcases how innovation can drive progress toward our vision of a Smokeless World. Central to the Vuse Ultra experience is the MyVuse App that delivers a personalised, digitally enhanced experience with features like CloudControl™, FlavourMax™, and Flavour Autotune™ - all designed to optimise performance and flavour. Gustavo Gonzalez, Operations Director of Vapour, shares, “Vuse Ultra has been one of the most challenging yet rewarding innovation projects we've undertaken. Furthermore, bringing more rigorous stress testing and prototyping, we ensured that every detail met high standards. We're proud to deliver a product that reflects our commitment and passion to quality and excellence for our consumers”. This launch is the result of months of collaboration and dedication from teams across R&D, Marketing, Operations, Design, Legal, Finance, and Science – all working together to bring Vuse Ultra to life. Congratulations to everyone involved. Your passion and expertise made this possible. #Vuse #SmokelessWorld
