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Exclaimer was recognized as Technology Vendor of the Year at the IT Europa Channel Awards 2024 on June 26, 2024. The IT Europa Channel Awards recognize excellence in the IT channel, covering technology vendors, distributors, and resellers.
CRN (Computer Reseller News) honored Exclaimer with the Best Company to Work For award at their annual Sales and Marketing Awards on June 27, 2024. These awards recognize the remarkable achievements of individuals and teams who elevate the UK IT channel.
B2B software as a service (SaaS) marketers are being tested — 55% say it has become more difficult to reach customers over the last five years, according to a new study from Exclaimer: The future of 1:1 marketing: Exploring challenges & personalization trends. Of that group, 82% say it is more difficult to capture customer attention. And 65% have seen an increase in the number of touchpoints required, while 58% feel it is harder to differentiate their brand against competitors. On a practical level, the top three challenges are: Capturing high-quality leads — 54% ROI measurement — 42% Reduced marketing budgets — 35% But there a solution: personalized 1:1 marketing, which 86% now deem essential.
Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding was revealed in “The Future of 1:1 Marketing Report,” which emphasized the power of personalized marketing communications. The research — conducted by email signature management platform Exclaimer — discussed the power of personalization in a time where 55% of B2B marketers believe it’s harder to reach customers due to an increased difficulty capturing customer attention (82%), a rise in required touchpoints (65%) and trouble differentiating against competitors (58%).
Exclaimer, the email signature management platform, has released The Future of 1:1 Marketing Report. The report explores the challenges B2B marketers face in today’s highly competitive landscape, revealing that personalized marketing communications is the key to conquering them. Amidst budget cuts, a quickly evolving digital world, and changing buyer behaviors, Exclaimer surveyed over 120 global B2B SaaS marketing leaders to better understand how they are tackling these challenging times. The survey revealed that over half (55%) of B2B marketers say it has become harder to reach customers over the last five years due to an increased difficulty capturing customer attention (82%), a rise in required touchpoints (65%), and trouble differentiating against competitors (58%). These insights, paired with the fact that marketers are struggling to capture high-quality leads (54%) and measure ROI (42%), reveal the need for an innovative approach to standing out in the current competitive market.
In recent years, the marketing landscape has undergone huge shifts. Restrictions on third-party cookies and concerns over user privacy have challenged traditional strategies. As a result, marketing departments have had to reimagine audience targeting and data collection methods. Coupled with this, advances in technology like artificial intelligence (AI) have introduced major opportunities for predictive analytics, personalization and customer engagement. Yet worryingly, we found that only 9% of IT leaders see their primary role as supporting business growth. PROMOTED As a senior SaaS executive with more than 20 years of experience in managing fast-growth companies, I’ve learned the importance of creating an environment where IT’s technical skills and marketing’s creative can merge and thrive. Together, they can produce solutions that respect privacy and harness the power of emerging technology—all while delivering compelling customer experiences. There’s huge potential to grow and succeed for businesses that are prepared to adapt and evolve.
Optimize the high volume of existing 1:1 emails to boost lead generation, improve conversion, and drive revenue. Learn how using professionally branded emails can personally engage your audience with insights from Exclaimer’s research report. Based on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy builds brand trust, enhances customer engagement, and drives revenue. It’s a simple yet powerful way to increase demand and drive your ROI. Don’t miss out on this opportunity to transform your business email into a demand channel.
Nominated by their peers, VCs, or their employees – these 50 individuals are defining the future of marketing by setting high standards for excellence.
Find out who has made the shortlist for the 2024 SMAs.
Exclaimer, the leading email signature management platform, released its latest feature, Campaigns. The new solution is designed to help brands better engage with audiences through email signature marketing. Campaigns seeks to help organizations elevate 1:1 emails with signatures that are seamlessly integrated into multichannel campaigns.
