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H&M UNVEILS INNOVATIVE NEW STORE CONCEPT IN STRATFORD H&M is thrilled to announce the reopening of its Stratford Westfield store on Thursday 21 November after and extensive renovation and invites customer to experience its new and innovative concept. A significant step in the evolution of its store portfolio, the concept provides an inspiring customer experience, improved omni-channel services, and a curated selection of the latest styles across all H&M assortments, including womenswear, menswear, kid’s fashion, beauty, and H&M HOME. Customers can look forward to new smart store services, including interactive fitting rooms, where screens recognize products, including size and colour, and provide tailored styling tips based on each individual garment, Through the screens, customers can easily request a different colour and size as well as recommended garments directly to the fitting room with a simple push of a button or conveniently order their favourites on hm.com. New technology also offers mobile checkouts for a seamless shopping experience anywhere on the shop floor, alongside self-service checkouts. This is the third store globally to incorporate this technology after Seoul and Stockholm, and the first of its kind in the UK.
H&M has opened the doors to its latest store on Chelsea’s renowned King’s Road. This special destination store focuses on offering the most fashion-forward womenswear, including a handpicked curation of H&M’s most elevated designs and innovative pieces, alongside accessories and exclusive H&M Beauty products. Featuring sophisticated styling and immersive in-store experiences, the space aims to inspire customers both in the local community and beyond. It will also serve as a hub for events and activations. The store was designed by H&M’s in-house architecture team and is located at 72 Kings Road, a grade II Listed building. It takes inspiration from the aesthetic of the neighbourhood’s cultural heritage – a centre for fashion and art for more than fifty years. The design is ambitious: elegant colours and tactile surfaces meet high gloss details to ensure a contemporary feel, maximising flow and light across all three floors. “The newly-designed store celebrates what that we stand for as a brand by promising our customers a world of curated products and elevated fashion experiences. London is a global hub of fashion and creativity, so we are proud to expand and evolve our presence here, and to show our commitment to our local customers.” - Daniel Erver, CEO, H&M Group.
Sportswear made from carbon emissions – a must-see! We are proud to share that H&M Move has partnered with LanzaTech – the carbon capturing company that diverts carbon emissions heading for the atmosphere, traps them, and turns them into thread. An innovative three-piece drop The result of the team up is a capsule of three must-have pieces for women, partly made of LanzaTech CarbonSmart™ polyester with a DryMove™ finish. From carbon emissions to clothing, this is how it works! → LanzaTech captures carbon emissions from steel mills, traps them in bioreactors and converts them into the same building blocks that conventional polyester is made of. → This revolutionary solution helps reduce pollution and limits the use of virgin fossil resources needed to make new products. The H&M Move LanzaTech drop is available exclusively online.
Welcome to the dynamic and daring world of #MuglerHM! H&M is proud to announce its next designer collaboration – a landmark partnership with the house of Mugler. Mugler has always offered an open invitation to a broad range of characters and beauty types, and now, with this partnership, it is throwing open the door even wider. The collection by Mugler’s creative director Casey Cadwallader includes both womenswear, menswear and accessories will launch in select stores and online on 11 May 2023. Music producer Ashland Mines worked with artists Eartheater, Shygirl, Amaarae and Arca to create an exclusive cover of Stardust’s 1996 hit ‘Music Sounds Better With You’ to celebrate the collection. The star-studded music video features transformational looks and a brilliant cast of icons, talents and friends of the brand.
This LGBT+ History Month H&M UK & Ireland were vey happy to be able to award one LGBTQIA+ charity with a £10,000 donation. The donation was made possible by a collaboration with our sustainability department and funds generated from one-use carrier bag sales. Thank you to all colleagues that voted! Each of the five charities that you voted for does fantastic work for the LGBTQIA+ community but your votes helped us to select one for a donation. The lucky winner is The Terrance Higgins Trust.
Roll out the red carpet and revel in glamour – H&M Studio SS23 collection is all about channelling your inner Hollywood starlet! With high-energy silhouettes, a mood-boosting colour palette and a ”go big or go home”-mentality, the glamour-centric collection marries elevated classics with extraordinary evening wear, inviting you to truly dress to impress this spring. About H&M Studio H&M Studio is H&M’s most directional offering. Developed by a dedicated design team at the brand’s Stockholm atelier, the limited-edition and fashion-forward collections are unveiled biannually, in line with the traditional fashion schedules. The H&M Studio SS23 collection will be available in selected stores and at hm.com from 2 March 2023.
H&M is proud to share that its next designer collaboration will be with the house of Mugler. The Mugler H&M collection, crafted under the direction of Mugler’s creative director Casey Cadwallader, will encapsulate the unique and vibrant spirit of Mugler. The collection will be available online and in selected stores in Spring 2023. H&M’s history of designer collaborations is legendary and pioneering. For nearly two decades, H&M has been democratizing high fashion by offering global audiences the chance to own special pieces of high-end designer history.
Beginning September 1st, 2020, customers and staff visiting any of our 562 stores nationwide will be encouraged, through in-store signage, to text HMVOTES to 26797 to check their registration status or sign up to vote, in partnership with I AM A VOTER.
H&M USA is committed to raising awareness around civic participation and voter rights, offering paid time off to all 17,000 employees on November 3rd in order to cast their votes. To further support democracy at its most important moment, the brand will utilize its stores and online presence to encourage customers and staff to use their voice, understand their rights and register and make a plan to vote.
