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Introducing the new BETA ‘Build Together’ experience! 💥 This fan-built innovation provides a whole new way to physically build LEGO® sets together as a group! The BETA aims to test and gather valuable insights on how to optimise this interactive experience before potentially scaling and adding more products. Curious to be one of the first to test it?
We're happy to share that LEGO® Agency EMEA working with the Sustainability Engagement and Responsible Child Engagement teams received a gold 2021 Effie Awards Europe for our online safety campaign Build & Talk in the category ‘Positive Change, Social Good’! ❤️ The Effie Awards celebrate effectiveness in marketing and strategy, spotlighting ideas that work and resonate with the business objectives. Build & Talk launched in 2020 with Learning through Play tools designed to create fun, free-flowing conversations about online safety for families. #LEGOteam #PlanetPromise
We have an aspiration to promote a family-friendly workplace. So we were excited to check in with LEGO® colleagues Brian, Ada, Tom and Marie-Louise, who have recently returned to work after spending some special family time with their new arrivals. #BehindTheBricks
Excited about a big change in our e-commerce packaging 🤩When you order on LEGO.com in Europe, your shipment packaging will not include any single-use plastic! And this is just a start. Our ambition is to make all our packaging more sustainable by 2025, by eliminating single-use plastic and using only renewable or recyclable materials that are sustainably sourced and certified by the Forest Stewardship Council® (FSC®C117818). #Rebuildtheworld #Sustainability #PlanetPromise
To support children and families affected by the devastating flooding in parts of North Rhine-Whestphalia, Germany, The LEGO Foundation will donate 7.1 million Danish Kroner (960,000 Euros) to the German Red Cross. The funding will support the reconstruction of kindergartens and the building of a family aid centre.
Did you know that the LEGO® Building Instructions app has already transformed building experiences for over 6.3 million users this year? Our LEGO Build Instructions team is passionate about designing fun, creative experiences for the digital future. Lead Engineer Vladimir Gorov shared: "It's a daunting task to take something as core as our building experience, that's been around for more than 60 years and has millions of users, and make it digital and interactive. At the same time, it's really energising to extend the LEGO building experience with all the opportunities digital offers, working in a team with designers and building instructions specialists to ensure we constantly iterate to deliver on current and future user needs." Follow LEGO Engineering on Twitter #DigitalTransformation #DigitalProducts
How should world leaders tackle climate change? We asked +6000 children what they think because we know they have pretty awesome ideas 💡 Discover the ‘Building Instructions for a Better World’ they helped us create. #WorldChildrensDay #BuildtheChange
Our recycled PET plastic prototype LEGO® brick is one of TIME's Best Inventions of 2021! 📣 A BIG shout out to all of our colleagues for this incredible innovation achievement. 🙌 We will continue to push and challenge ourselves to deliver impactful solutions for the future. 💡 #LEGObricks #PlanetPromise #Sustainability #RebuildtheWorld #TIMEBestInventions
Our LEGO Education minifigures are going into space with NASA Artemis I! As part of the #BuildtoLaunch series with NASA - National Aeronautics and Space Administration, the LEGO® minifigures are set to launch on the uncrewed mission in 2022! 🚀 #STEAM #NASA #Artemis #Space #STEMDay
We are super excited to partner with The RSA (The royal society for arts, manufactures and commerce) Student Design Awards! It's a great step in building inspiring relations with design thinkers and change-makers of tomorrow. Here's more on how Nicole from our Design & Innovation team shaped the brief ‘Press Play’ for the 2021/22 Awards. #LEGOTeam #BehindTheBricks #Design
