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The IKEA way. Our story 17-year-old Ingvar Kamprad founded IKEA in 1943, selling household goods like pens, wallets, and picture frames. Småland, the province where Ingvar grew up, was a stony and rugged landscape. Smålanders are said to be thrifty and innovative, with a “no-nonsense” approach to everyday problem solving. Surely, this heritage transpires in the IKEA way of doing things and partly explains our success. Today, around one million people are working with us, directly and indirectly, to bring our vision to life and create a better everyday life for the many people. And this is just the beginning.