Working at Primark |

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Primark Overview
Dublin, Co. Dublin (Ireland)
10000+ employees
Subsidiary or Business Segment
$2 to $5 billion (USD) per year
Bringing you amazing fashion at amazing prices, Primark is fashion for the people. With over 300 stores across UK, Europe, and now the USA, we are a leading value retailer - we employ over 60,000 people around the world and serve 1.4 million shoppers every day. We need talented ... Read more

Primark – Why Work For Us?

Come join us!

Check out some of the following reasons that will make you want to join the Primark team!
  • You’ll get to work alongside some of the most respected people in their field. 
  • Our teams are filled with talented, committed, passionate individuals who take their work seriously but are also super fun and a pleasure to be around in the workplace.  
  • Our people know how seriously we believe in trading ethically and are proud to work here. 
  • Empowerment. Whether it’s running your own store or deciding what looks will hit stores next - you own it. 
  • The pace is phenomenal. There’s a reason we call it ‘Fast Fashion’
  • We offer amazing opportunities to progress in your career. Some of our Directors have been here for 15 years and counting.
  • We have an incredible business model, have you seen our results lately? 


Our core values

  • To offer the best value for money
  • To improve continuously our range of products
  • To treat customers as we want to be treated ourselves
  • To strive continuously for effectiveness
  • To respect each other
  • Ethical approaches to employment and trading
  • Environment, health and safety

Primark's Equal Opportunities policy

We encourage and develop people from all backgrounds and everyone has equal chances to progress within the company. There are no barriers to your progress within Primark. If you have the right attitude and can develop the right skills, you'll enjoy a bright, challenging career with us.

Our recruitment is based on the skills and qualifications you either have or could acquire. Once you're working for us, we'll give you the best opportunities for your continued progress in your job.

This is formalised within our Equal Opportunities policy:

Primark Stores Ltd is an Equal Opportunities Employer. The purpose of this policy is to demonstrate the Company’s commitment to an environment of equal opportunities to both employees and potential employees.

The Company does not permit unlawful discrimination of any kind against any person on any grounds, including colour, race, creed, ethnic origin, religion, sex, marital status or disability. Unlawful discrimination is defined as treating any person less favourably than others would be treated in similar circumstances.

All the Company’s personnel policies are based on Equal Opportunities and fair treatment, ensuring the promotion and practice of equality of opportunity for all.

Our commitment to your development:

We have a world class Management Development Program to help build your career at all levels. Whether you’re in our stores or head office we aim to build on your talents and skills during your amazing career journey with us.  We encourage ideas, team spirit and passion across all our functions.

As a new employee in any role with us, you will be given a structured induction programme to welcome you into your new role and team.

We then offer various programmes to either assist to you to become a member of management, or to develop you further in your role. Our development programmes start at all levels from entry level through to senior leadership programmes.  

Primark advertise promotional opportunities within the business to our existing employees, it’s something we’re really proud of and it shows we’re committed to your development.

If you join us, you’ll be encouraged to play an active part in self-development where you will be given ownership of your career with the support and guidance of our experienced managers. We’ll give you the tools and resources, all we need from you is dedication and enthusiasm!

More details on the career paths available at Primark can be found in the Career Paths section of our website.

Where we can, we also offer task specific training support for our employees who want to enhance their existing skills or develop new ones by offering NVQ programmes in the following areas:

  • Retail/Customer Service
  • Administration
  • Team leading

So we all know that interviews can be a nerve wracking experience for some people, so to help you prepare we have put together some hints and tips. The more comfortable you feel.. The better you will perform! Remember that you have been picked for a reason…      

When you hear from us that you have been invited for interview you need to start preparing straight away, so it is good to ask what to expect on the day.  Most first stages with Primark are either a telephone interview or a face to face interview/selection event with our team of trained recruiters.  The interview will consist of Competency Based and Motivational Questions.

Competency Based Questions

Experience provides the best predictor of whether a person can do a job, and the best technique to get all the information from a candidate is to use STAR model.

Interviewers will be looking for you to give an example of what YOUR responsibilities were in the situation that you are describing.    

S Situation

T Task

A Action

R Result       

e.g. Can you give me an example from your most recent role when you have had to work to a deadline?      

Interviewers may probe into your answer to ensure they get enough depth to the question:       

S Why did you have this deadline?

T What was your specific role in the task?

A What did you do to ensure you met the deadline?

R What was the end result?

Motivational Questions

Motivational questions are used to find out what makes the candidate tick and to see if the role suits your chosen career path, aspirations, industry etc.      

Typical motivational questions would be:

Why are you interested in this position?

What do you find frustrating in your current role?

What type of management style gets the most out of you at work?

Why do you want to work for Primark?

Doing your preparation...

You can practice before you come for your interview by thinking of specific examples where you have been challenged or demonstrated a certain skill. This will give you an idea of what to use as examples to the questions.

Here are a few things to consider:

Passion and motivation

Communication skills

What interests you about the position?

Career aspirations – what is your goal?

Organisational and prioritising ability

Honesty and reliability

Business awareness/ company knowledge

Pro–activity rather than reactivity

In addition to Competency and Motivational Questions, for senior management roles you may also take part in our online Professional Styles Questionnaire. This personality assessment questionnaire explores how you see your own motives and preferences within a work context.

It helps us find ways to make better use of your preferred working style in your current job role, or identify future job roles, environments and working cultures which best suit your individual working style. Within some parts of the Primark business, we also use the questionnaire to evaluate candidates against cultural fit in line with Primark's values – Passion, Teamwork, Trust, Continuous Improvement and Expertise.

General Tips

You will need to make sure that you read through and understand the job description/advertisement.  Write a list of questions regarding the role as this is your opportunity to find out more about the position and so you can make an informed decision if we offer you the role.

And that’s not all. To help you throughout the application process, we’ve also provided advice and guidance for preparing for an interview, selection events and how to do well in tests because we want to help you do your best on the day.

Good Luck!

Salaries are competitive and subject to annual review. Other benefits include:

  • Structured training and development programmes
  • Promotional opportunities for everyone
  • Contributory pension scheme
  • Childcare Voucher scheme

We offer a variety of benefits, which we will discuss with you at your interview in further detail:

  • Competitive annual leave entitlement
  • Health insurance (dependant on the role/level/function) 
  • Bonus scheme  (dependant on the role/level/function) 
  • Flexi-time scheme for certain head office functions 
  • Variety of shift patterns available to suit your lifestyle

Primark Reviews

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Approve of CEO
Primark CEO Paul Marchant
Paul Marchant
316 Ratings
  • Helpful (2)

    "Best job I've had so far"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Croydon, England
    Former Employee - Sales Assistant in Croydon, England
    Positive Outlook
    No opinion of CEO


    Easy interview process
    A lot of overtime opportunities
    Can opt out of working Sundays
    Easy to change your contract, as long as your attendance and punctuality is 90%
    Get for students as they keep vacancies for you during Christmas and summer breaks
    They let me transfer to a different store when I moved back to London


    Almost always under staffed on weekends
    Can get very rude customers, but that's part of working in retail
    Supervisors are nice, depending on which store you work at

    Advice to Management

    Some are great with staff and others need to learn the proper way to speak to people. As well as not leaving sales assistants alone to deal with irate customers.

See All 1,126 Reviews

Primark Interviews



Getting an Interview

Getting an Interview




  1. Helpful (18)  

    Retail Assistant- Sales Floor Interview

    Anonymous Employee in London, England
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied online. The process took a week. I interviewed at Primark (London, England) in May 2017.


    Filled in the typical online questions and sent in my CV. 4 days later they sent me an email where i had to book an interview.
    the interview was quick... lasted approximately 15 mins.
    they take your passport and NI number
    they tend to ask 5 question which has been written on a paper

    Interview Questions

    • why do you want to work at Primark?   1 Answer
    • A lady wants a dress in the window, but the dress is out of stock. What would you do?   1 Answer
    • What would you do if a team member wasn't contributing to teamwork   1 Answer
    • Put the following in order: Customer Query, Stock Replenishment & Stock on the floor   1 Answer
    • The store is very busy, a woman is in a hurry to try something on but the queue for the changing rooms is very long and she doesn't have time to wait. What do you do?   1 Answer
See All 481 Interviews

Primark Awards & Accolades

  • Own Brand Range/Product of the Year- P.S. Beauty, Retail Week Awards, 2015
  • Growth Initiative of the Year- New Markets Expansion, Retail Week Awards, 2015
  • Retailer of the Year, World Retail Award, 2015
  • Company of the Year, Business & Finance Awards, 2014
  • International Fashion Retailer of the Year, The Drapers Award, 2014
See More

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