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Promoting community and creativity during a time of social distancing, our Melbourne team has created the Work From Home radio station, WFH FM, as a way to stay connected. Co-developers, Studio Concierge, Jessica Day and Creative Director, Adam Grant serve as station managers, with 300 daily listeners and DJs from across the global AKQA family contributing a round-the-clock program of music and talkback.
To honour the merging of BBC Worldwide with BBC Studios, a distinguished physical brand space has been created by our partners Universal Design Studio. Launched at MIPCOM in Cannes, France, The Pavilion embodies the unmistakably British, bold and creative spirit of BBC Studios.
Our New York team has created When I’m With Her – a film that explores many dimensions of the incredible women in AKQA’s studio. Supported by Adobe, the project was unveiled to the entire New York studio, followed by a talk with The Lives of Men Creative Director, Jason Rosario and children’s book author, Veronica Cameron.
The value of diversity in design. Design Director, Ros Horner tells BandT why an hour in a government immigration office changed her outlook on design. Ros said: “Diverse teams enable us to get a variety of perspectives into the work, and along with solid research practices go a long way to creating more useful and usable products and services”.
HP OMEN Challenge. Taking the game to the next level. A world-first mixed reality esports broadcast offers unparalleled insight, given by the world’s best athletes themselves. Players step live into the game, to dissect moves and explain how they won.
The new Levi’s Trucker Jacket with Jacquard by Google helps people stay connected, not distracted. Through an interface woven into the jacket, wearers are able to move through their day free from the distraction of their screens. To demonstrate the need for this new product and others like it, The Hall of Distractions has been created, an alarming immersive experience in which an average smartphone user’s yearly notifications are condensed and re-performed in a 30 minute cacophony of sound and light.
Just Amore celebrates the struggling love story between a slice of pizza and a pineapple, to turn a polarising meal into a symbol of freedom of choice. Because, no match is a wrong match.
Contagious has awarded AKQA’s Graffiti Stores for Nike as the leader in strategy, announced in a new report showcasing industry-leading projects. AKQA and Nike collaborated with São Paulo’s graffiti artists to update existing works to feature the new Air Max. The shoes were then exclusively available by visiting the murals, unlocking mobile purchase using geolocation.
Following their 2019 Cannes Lions success, Hugo Veiga and Diego Machado spoke to Creativepool about their process: “Freedom is a key factor… We like to work with nimble teams empowered with the autonomy to make ongoing decisions”. Hugo and Diego also discuss working as part of AKQA and amidst the changing nature of the creative industry.
AKQA and Amazon held thought leadership and networking sessions in Auckland, Melbourne and Sydney for clients, friends and partners. The event unpacked the trends, challenges and forecasts for ‘the future of personalisation’.