HP OMEN Challenge. Taking the game to the next level. A world-first mixed reality esports broadcast offers unparalleled insight, given by the world’s best athletes themselves. Players step live into the game, to dissect moves and explain how they won.
The new Levi’s Trucker Jacket with Jacquard by Google helps people stay connected, not distracted. Through an interface woven into the jacket, wearers are able to move through their day free from the distraction of their screens.
To demonstrate the need for this new product and others like it, The Hall of Distractions has been created, an alarming immersive experience in which an average smartphone user’s yearly notifications are condensed and re-performed in a 30 minute cacophony of sound and light.
Just Amore celebrates the struggling love story between a slice of pizza and a pineapple, to turn a polarising meal into a symbol of freedom of choice. Because, no match is a wrong match.
Contagious has awarded AKQA’s Graffiti Stores for Nike as the leader in strategy, announced in a new report showcasing industry-leading projects. AKQA and Nike collaborated with São Paulo’s graffiti artists to update existing works to feature the new Air Max. The shoes were then exclusively available by visiting the murals, unlocking mobile purchase using geolocation.
Following their 2019 Cannes Lions success, Hugo Veiga and Diego Machado spoke to Creativepool about their process: “Freedom is a key factor… We like to work with nimble teams empowered with the autonomy to make ongoing decisions”. Hugo and Diego also discuss working as part of AKQA and amidst the changing nature of the creative industry.
AKQA and Amazon held thought leadership and networking sessions in Auckland, Melbourne and Sydney for clients, friends and partners. The event unpacked the trends, challenges and forecasts for ‘the future of personalisation’.
Managing Director, Sam Sterling was invited by the One Show China to give a keynote about experience commerce in Shanghai. The talk covered how China is globally leading the way, and what brands should take into consideration when creating their own experiences.
Unleash the potential of colour.
Rolls-Royce unveils a collection of bespoke Black Badge models in a pastel palette, with the Ghost in Cool Mint, Wraith in Semaphore Yellow, and Dawn in Coral together inspiring patrons to explore any colour imaginable. Accompanying monochromatic imagery departs from traditional automotive motifs, offering unfamiliar perspectives that elevate colour itself. Seven million people see the new shades online. Perceptions shift, and Black Badge becomes an agent for colour and creativity alike, as the driving experience that ventures beyond this world.
Despite its protective status, one-third of the world’s nature reserves are under threat from human activity. It’s hard to stop humans from destroying our planet, but we can stop the machines they use. In collaboration with NGOs from all over the world, AKQA is launching an open source software called Code of Conscience that restricts the use of heavy-duty vehicles in protected land areas.
Bluesman wins Entertainment Lions Grand Prix
The AKQA-produced short film Bluesman, for Brazilian rapper Baco Exu do Blues, has won Grand Prix in the Entertainment Lions for Music at this year’s Cannes Lions International Festival of Creativity.
The film was produced by AKQA São Paulo to launch the artist’s second album: Bluesman.