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World Gold Council and AKQA London have imagined a timeless embodiment of humanity’s trading to advocate the benefits of gold as a modern investment asset. The proxy of The Economy describes the present times, recounts the highs and lows in centuries of market fluctuations finishing with; it’s the companions we cherish the most that carry us through the toughest of times.
Across AKQA, studios have celebrated and contributed to the Queen’s Platinum Jubilee through a variety of projects, which includes producing the official emblem for Her Majesty’s celebrations. Map Project Office designed the passenger experience of the new high speed Elizabeth line for Transport for London, collaborating with Barber Osgerby and Universal Design Studio. Map oversaw the exterior graphics and details of the carriage interiors, showcasing Map’s passion for craft and making, honouring TFL’s design heritage whilst embodying its future ambitions. AKQA was commissioned by the Royal Household to design a suite of stickers for social platforms to celebrate the Queens Platinum Jubilee, including PJ the Corgi and the first ever royal AR filter allowing you to wear the famous St Edwards Crown. The stickers are available across all social platforms by searching Platinum Jubilee.
AKQA San Francisco created the digital experience and film detailing how IBM Research’s end-to-end AI workflow was leveraged to discover a new, more sustainable semiconductor. A global team of researchers and engineers came together to find a new molecule in less than a year, which would usually take 10 years and cost $100 million.
Louis Vuitton The Book offers an exclusive insight into the world of the fashion house. Find out how AKQA’s Paris studio brought the print magazine to life through digital touchpoints.
Working closely with the Dutch Founders Fund and Shypple, a Rotterdam-based digital freight forwarding start-up with big ambitions, AKQA’s Amsterdam studio developed a new strategy, narrative, and identity to help improve how the world trades. Ultimately supporting their mission of offering collaborative relationships.
Little Signals explores how technology can support us in the background of our lives. Find out how Map Project Office and Google’s Seed Studio allow us to have moments of calm with technology.
To celebrate the 2021 collection of the Molteni Group, White Noise was launched, an arthouse short film. Find out how AKQA’s Italy team designed the digital experience.
With Covid-19 keeping cinema doors closed, mk2 accelerated its digital transformation in order to stay connected to movie lovers. A reference in world art-house cinema, mk2 operates its cinemas as modern agoras, promoting quality filmmaking and supporting creative discovery. In a shifting industry, that meant adapting to new customer behaviours, and quickly.
Understanding AI is a skill. Explaining AI is an even greater skill. While the IBM Watson name was recognised, the brand was in need of more consistent messaging and a clearer identity. With a domain as complex as AI, communications have to be simple and consistent to ensure messages breakthrough.
For Coca-Cola’s Christmas digital activation AKQA’s Italy studio developed The Treecording. An e-card that turns the soundwaves of personal greetings recorded by the visitors into augmented reality Christmas trees they can share with friends and family.
