We are thrilled to have launched a new product this month which optimises our customers spend across multiple advertising channels to drive quality traffic to their website, using a single budget. As well as effective adverts, this tool also enables our customers to keep a closer track of their campaign performance via a single dashboard.
Just before the Country was put into lockdown, during the Covid-19 pandemic, we were hoping to hold a conference for all of our Managers to share with them our new business strategy. Unfortunately this wasn't possible, however the day before the restrictions were bought into place we were able to record a digital conference instead! Our offices may be empty, but we are harnessing technology to keep our colleagues informed and our business moving forwards.
Once a quarter, we treat the colleagues of our Corporate Head Office, in Reading, to pizza, and the opportunity to learn about what is going on elsewhere in the business - we have a different presenter every quarter. This incentive started as a result of feedback that our Corporate colleagues felt out of the loop. It has been a huge success and everyone feels a lot more informed. The pizza's are well received too!
Our Senior Leadership continues to grow, and we are delighted to welcome Dr. Barbara Zesik, Chief People Officer and Mike Ainslie, Chief Finance Officer to the business. They both bring key leadership skills and experience ensuring we are now fully equipped to deliver our strategy and continued improvements to our customer experience. These new appointments, along with Debra Goodwin, who joined in January as our new Chief Customer Service Officer, show a more diverse and balanced Senior Leadership Team and we are all very much looking forward to working with them!
Today we welcome our new Chief Customer Service Officer, Debra Goodwin, to Yell. Debra is bringing with her over 20 years of operational and commercial experience in the energy, services and mobile sectors having held a number of product, marketing, sales, service and transformation roles.
Welcome to Yell Claire Miles, our new CEO