KatKin Reviews

3.2

47% would recommend to a friend

(3 total reviews)

54% positive business outlook

Reviews by job title

3 reviews
1.0
29 May 2026
Recommend
CEO approval
Business outlook

Pros

- They definitely do hire the best. Their employees are their greatest strength and they have gathered the best in business to join. It’s not easy to find such great people across all the teams that can pivot at any second and try their absolute best to execute the strenuous demands. - Cat and dog friendly office. - A genuinely good product. Cats are truly benefitting from the ground level, individual employees’ hard work which is a great thing.

Cons

- Upper management is blinded by greed. What they have achieved is never enough and they constantly want more, more and more. There’s nothing wrong with being ambitious when you’re one of the leading disruptor cat food brands in the U.K., but there comes a point where one must step back and look at the bigger picture. If upper management opened their eyes just that bit wider, they might be able to recognise that the reason the company is being ran to the ground is because of their own questionable decision making that has gone on. - Yes-men thrive, and anything less than that is deemed as being unable to keep up with the KatKin vision. The fact of the matter is, you hire people for a reason. What is the point of hiring the best when you only hear what you want to hear? - Management makes demands, not discussions. You are expected to pivot with no time to make safety nets should the quick change not work out. You warn management to set reasonable expectations and are instead met with stonewalling and no guidance or reassurance. And when things don’t work out due to the manager’s poor decision making? It is your fault and the blame is on you for not being able to execute a strategy that was messy to begin with. - No trust in their employees. Trust that the people you hire can do the job, it’s that simple. The lack of trust was, frankly, at times incredibly insulting. - Targets across all teams in the company are unrealistic. I’m not sure they know what the difference between what a North Star and OKR is. - The many and immediate pivots are framed as due to us being a small company and needing to make changes short notice. But being a small company doesn’t mean you have to make poor decisions. They use the small business card when it’s convenient for them to excuse their crazy decision making, but when it comes to trying to justify making employees work overtime with no extra pay, working weekends and additional office days, it is suddenly acknowledged we’re a large company and need to be like the big dogs out there. You cannot be both a big and small business at the same time. - Managers need people training. You are managing people, not robots. As much as you want AI to dominate your workforce, you are talking to actual human beings who do need to sleep, eat and see their families when they get home. I have left my meetings in tears at times due to the pure frustration of being blamed for factors that were outside of my control. - Poor communication and zero transparency from leadership. Teams are constantly kept in the dark about decision making. Information is relayed poorly and delayed by managers, then employees are blamed for not knowing things in time.

2.0
29 May 2026

Toxic environment with unrealistic expectations and favoritism

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- great product - still lots of great people within the company

Cons

- such a toxic work environment! One founder in particular expects the whole company to give up their evenings and weekends to work overtime (with no extra pay) because they constantly make bad business decisions and expect EVERYONE else to pick up the slack. - Love to find someone to blame for their bad leadership and then build a case against them to fire them. - Supposedly care about their customers but always talk about how to make it harder for them to cancel subscriptions or cheat their way to the top. - Often put meetings in at 5:30pm on a Friday so that you end up working past 6pm on a Friday - Severe favouritism leads to 90% of the employees feeling demotivated, stressed and under constant pressure to meet unrealistic expectations - No career progression plan and if you do ask for it, you’ll probably get told to focus on your own role and working towards the companies KPI’s before considering a promotion - told if you can’t hack it then they don’t want you anyway - if you’re okay with working somewhere that acts like this work is literally life or death and under constant threat of being fired, then go for it! If you want any remnants of a work life balance and like your mental health, then avoid at all costs

2.0
11 May 2026

Talented team struggles under chaotic leadership and low morale

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- There are still some genuinely kind, talented people here who care about the product and the customers. - The product itself is actually very good, which makes the rest of the situation even more frustrating. - The company recently raised more funding, so hopefully that gives it some time to sort itself out. - Benefits like the new cat bonus and product discounts are nice.

Cons

- Leadership is the biggest problem by far. The CEOs are not respected, and it is hard to take them seriously. One seems to think shouting, panic, and acting like a discount Elon Musk counts as leadership. The other mostly appears to go along with whatever is being shouted the loudest that day. - Decision-making is a mess. Things either move painfully slowly or change direction every few hours. The result is the same either way: delays, confusion, and people wasting time on work that gets thrown away almost immediately. - “Urgency” is used constantly, but it usually just means chaos. There are endless meetings, sudden changes, and a general sense that nobody at the top really knows what they are doing. - The atmosphere is miserable. People are stressed, demotivated, and worn down. Crying at work should not be normal, but here it somehow is. - Favouritism is obvious. People who keep their heads down and say yes to everything seem to do better than people who actually challenge bad ideas or try to get things done properly. - A lot of people have either left, are trying to leave, or are mentally checked out. It is very hard to stay motivated when the mood around you is so negative. - There is no proper HR support, which makes the whole thing feel even more amateur.

Glassdoor has 15 KatKin reviews submitted anonymously by KatKin employees. Read employee reviews and ratings on Glassdoor to decide if KatKin is right for you.