KatKin Reviews

2.5

29% would recommend to a friend

(8 total reviews)

35% positive business outlook

Reviews by job title

8 reviews
2.0
24 Jun 2026
Recommend
CEO approval
Business outlook

Pros

The science and production behind the food is genuinely outstanding. There is so much potential to make real change in the pet food market, and it's a real delight to work alongside truly passionate people. Plus dogs and cats in the office!

Cons

The latest business strategy (lightly paraphrased) is to copy more, make faster, more top-down decisions, prioritise speed, and work more than you’re being paid to, which reads like a strategy slide from a startup that’s three weeks from running out of money. Except this one isn’t. For a business that goes out of its way to think of creative ways to delight customers, it’s ironic that leadership has forgotten they have the same responsibility to their employees. From taking away small concessions like flexible working to normalising behaviour that genuinely makes it impossible to get your job done well--micromanagement, yelling in the office and thinly veiled threats--they seem to think that fear is an effective management strategy. There’s no actual reward for hard work or loyalty. Urgency is literally a company value and manifests in the most counterproductive ways. It’s cat food, not cancer medication, yet the sacrifices you’re asked to make (working hours beyond your contracted hours, enduring public and private humiliation) come without any of the normal perks of a startup like stocks, bonuses and reasonable pay rises. Unless you’re in a leadership position, in which case, arguably your power simply isn’t worth it, given how little of it you’re actually allowed to exercise. Decisions get made for you, then you’re held accountable for them. If you’re going to be micromanaged, you’d at least hope it would be by someone more competent than you. Instead, leadership would rather take over entire functions they have no experience in, either running it themselves or handing it off to consultants with no context, who are under pressure to tell them what they want to hear. They will ignore and get rid of the very smart and competent people they've hired or push them out entirely. If you do decide to join, there’s a chance you’ll get lucky with your team or manager. With so many great people, there's bound to be pockets of safety. But if anything ends up impacting you and you want to raise a grievance, there’s no real HR function. Best case you get ignored. More likely you’ll be gaslit and told it isn’t that bad ("Have you tried the employee assistance programme, or a self-help book?"). There’s also a real risk of retaliation, given there’s no accountability structure in place to protect you, so YMMV. If this is how leadership responds at a time when the company is objectively doing well, I’d hate to see what a genuine crisis looks like.

2.0
8 Jun 2026
Recommend
CEO approval
Business outlook

Pros

There are plenty of intelligent and capable people across the business, and the product itself is strong. Free class in micromanagement, and great opportunities for learning patience while getting told off.

Cons

Senior leadership is by far the biggest issue. Experienced employees are regularly replaced with people who appear to share similar backgrounds to leadership, despite lacking relevant experience for the roles they are hired into. Priorities shift constantly, accountability is inconsistent, and decision-making often feels disconnected from the operational realities of the business. There is a clear lack of understanding from leadership around several core functions of the company, yet major decisions continue to be made with little visible consideration for employee feedback or expertise. This has resulted in low morale and a widespread lack of confidence in leadership. One CEO in particular has been a major factor in high staff turnover and the ongoing loss of employees. Excessive micromanagement. Excessive. Constant unnecessary meetings, and unprofessional behaviour have created an extremely difficult working environment. Interactions are frequently confrontational, and many employees appear stressed, disengaged, or concerned about speaking openly. These are longstanding issues rather than short-term growing pains, and there appears to have been little effort to address them meaningfully. As a result, the culture has become increasingly negative and even hostile over time.

1.0
3 Jun 2026

Disruptor startup promise, joyless fear-led reality

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- The product genuinely makes a difference. Many people joined because they believed in its positive impact on cats’ health, and there are plenty of real customer stories that make the mission feel meaningful. - There are some very talented, thoughtful people across the business. Working with people who care deeply about the product and customers can be genuinely inspiring. - The office location is great, especially for anyone who enjoys being in the centre of Tech and Creative in London. - Benefits are decent, including private healthcare.

Cons

- The company has lost much of the energy and openness that made it feel exciting in the first place. Over time, decision-making has become highly centralised, with limited trust or autonomy given to teams. - There is a strong expectation that people will deliver quickly and to a very high standard, but the environment often does not give people the space, clarity or stability needed to do that well. - Too much time is spent in meetings that seem designed to create alignment, but often end without clear decisions or meaningful progress. This leaves less time for focused, thoughtful execution. - Challenging decisions can be difficult. Healthy disagreement is not always welcomed, and people can feel pressured to support decisions they do not believe are right. - Career development feels limited. There are layers of management, but not always clear progression, coaching or investment in people’s growth. - The biggest concern of mine is that the company seems to have become more focused on short-term commercial outcomes than on evolving the product, improving the customer experience, or making the offering more accessible. For a company with such a strong original mission, that is sad to see.

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