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AKQA collaborated with Tiger Woods to launch Sun Day Red. A cinematic film features the premium apparel and footwear brand to celebrate Tiger’s lifetime of experience. The product line encapsulates his meticulous attention to detail and passion for competing and playing through every seam, stitch and fold so that the next generation of golfers can wear his legacy on and off the course.
Volvo created a studio in Tokyo’s fashionable Aoyama district to introduce its sustainable mobility and modern Swedish culture to a younger generation who are less interested in vehicle specifications. The studio experience, designed with an interactive app in collaboration with AKQA, promotes exploration of the physical space.
As a new IP, the slate was blank, underscoring the need for an original brand strategy, vision, and visual system that could unite in-game content, marketing and other communications. Together, AKQA and Bethesda Softworks defined all of these and more, all while the game was being built, planning for materials and deliverables that were years away from creation.
With Starfield, Bethesda Game Studios sought to inspire the next generation of explorers, dreamers and creators. To bring that sense of adventure and optimism to a global audience, AKQA collaborated with Bethesda Softworks on a launch campaign built on the universal human desire to discover answers among the splendours of space.
Bethesda Softworks collaborated closely with AKQA to develop a comprehensive content campaign to demonstrate that Starfield’s depth would eclipse all that had come before, with each piece designed to establish and expand the all-new universe of Starfield.
H&M partnered with AKQA to launch a new line of movewear by H&M Move. The energetic film features the powerhouse musician and songwriter RAYE with long-standing brand partner and athlete Zlatan Ibrahimovic. Together, they unveil a bold fusion between fashion and sport. The work launched across social, retail and out of home in over 70 markets.
UPS collaborated with AKQA to create an engaging and holistic mobile-driven experience, enabling customers to send packages with one tap. The platform is equipped with digital-first service offerings such as instant shipping quotes and rich visual tracking details, providing shoppers with a better way to receive and return packages and helping small businesses create a simpler shipping method.
Coke Zero and AKQA developed a unique font, made out of the liquid condensation, clustered bubbles and airborne fizz. The custom-designed typography used neural network object detection to reveal hidden letters inside every bottle, glass and can. The collected imagery found over 40 million liquid elements which were scanned over 500 hours to create the most authentic lettering, sharing the great taste for everyone.
AKQA partnered with UN Women Netherlands and DEGIRO to launch Pink Chip, a world-first collection of indices that measure the performance of women-led companies. The initiative, backed up by research, shows how investing in women can boost returns whilst also supporting female leaders.
Hyundai joined with AKQA to launch the next generation of KONA with four short films that speak to different notions of living unlimited, artfully framing a suite of innovative features and unique aesthetic details as sparks of inspiration. The films are set in a surreal metropolitan world, seemingly pulled from the dreams of the most imaginative urban explorer.
