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BAT and McLaren Racing announce multi-year partnership extension to drive forward its transformation agenda. The deal means BAT will continue to be an Official Principal Partner of the McLaren Formula 1 Team for the 2024 season and beyond, having first announced the global partnership in 2019. BAT and McLaren’s partnership will continue to be rooted in creative activations, looking at ways for the two organisations to further collaborate in areas such as diversity, inclusion and innovation. Previous activations have included the ‘Driven by Change’ initiative, a campaign launched by BAT’s vapour brand Vuse and McLaren in 2021 to effect positive change through creativity. This initiative uses the global platform of motorsport to support underrepresented artists. Learn more at >> https://www.bat.com/DOD44EA4.html #WeAreBAT #ABetterTomorrow
Delving into #Science: Our animation video unveils findings from an innovative cross-sectional clinical study of Velo, BAT’s flagship modern oral nicotine pouch product. Published in Biomarkers Journal, this study demonstrates our researchers’ dedication, pushing scientific boundaries. Beyond data, it reflects our team's resolve to uncover new insights, and advance BAT’s ambition to reduce the health impact of its business, transforming itself into a predominantly smokeless business by 2035. Watch the animation video to experience our steadfast commitment to research and science, showing the results of the study and the Tobacco Harm Reduction potential of oral nicotine pouches. Be inspired by our endeavors to build #ABetterTomorrow.
Explore the findings from one of the largest ever vapor product studies. Published in the Journal of Internal and Emergency Medicine, the study delves into the clinical efficacy of our flagship vapor brand, Vuse. Yet, what truly distinguishes this study is not just the data but the commitment of our team. Behind every data point lies the dedication and expertise of BAT employees, pushing the boundaries of scientific #knowledge and driving #innovation forward. Join us in celebrating the collaborative culture that drives our journey towards scientific excellence. Watch the animation video and be inspired by the transformative influence of our research initiatives. #ABetterTomorrow #WeAreBAT
Empowering Women: BAT's commitment to #diversity and #inclusion! Our latest Inclusivity podcast, featuring Danni Tower, Group Head of Scientific and Regulatory Affairs; Maria Gutierrez, Regional DBS Marketing Manager in our AME region; Zafar Khan, Group Operations Director; and Will England, Product Manager for the Heating Products End-to-End process, delves into the experiences, challenges, and triumphs of our women leaders, and commits to a continued progress of D&I at BAT. From uncovering gender biases to fostering allyship and support mentorship, we're dedicated to creating a culture of belonging and equity. Join us as we: ➡ Forge Personal Connections ➡ Create Belonging ➡ Witness BAT's continued progress ➡ Look Forward Together, we can build a future where everyone feels valued, respected, and empowered to reach their full potential. Let's celebrate the diverse talents that make our community stronger, because at BAT, inclusivity isn't just a goal - it's who we are.
We proudly unveiled our state-of-the-art Innovation Centre in Southampton! 🚀 This £30million facility strengthens our capabilities for device prototyping and the development of consumables. But it doesn’t stop there… Our investment will also fuel enhancements in product packaging and the development of wellbeing and stimulation products. Why? Because we’re on a mission to transform into a predominantly smokeless business by 2035. With 400 specialised engineers and scientists collaborating across nine technical spaces, we continue to invest £300 million annually in the innovation and development of our smokeless products. Together we’re Building a Smokeless World. #Southampton #InnovationHub #InnovationCentre #Innovation #SmokelessWorld #ABetterTomorrow
Celebrating International Women's Day at BAT with the theme of "Inspire Inclusion"! At BAT, we came together on a global stage for an enriching panel event featuring incredible individuals who shared their insights on how they've witnessed and championed inspired inclusion. Key Takeaways: 1️⃣ Let's take a moment to applaud the strides we've made in enhancing gender equality and equity. It's crucial to recognize and celebrate the accomplishments of women achievers and allies. 2️⃣ Empower each other to continually enhance our efforts in inspiring inclusion and supporting our gender parity ambitions. Together, we can make a lasting impact! 3️⃣ Sustaining great practices is essential. Keep up the excellent work and remain committed to seeking innovative ways to improve our workplace for everyone. Join us in fostering a culture of diversity, equality, and inclusion. Together, we inspire change! Global Panel speakers were: Cora Koppe-Stahrenberg, Tabassum Nusibhya, Desmond Dalton, Peter Simmons, Christy Canary-Garner, Carolina Garcia-Canton #InspireInclusion #InternationalWomensDay #GenderEquality #WeAreBAT
📢 We’re excited to announce the release of our Combined Annual and Sustainability Report 2023. At a business level, our aim is to become a predominantly smokeless business, with 50% of our revenue in non-combustibles by 2035. To deliver this, we have refined our Group Strategy to ensure clear lines of sight across the entire organisation. Download the report to find out more here 👉 https://www.bat.com/annualreport #ABetterTomorrow #BATAnnualReport #SmokelessWorld
BAT has published its Full-Year Results for 2023. You can view them here 👉 https://lnkd.in/dRk4CrM Our New Categories revenue has increased by 21% (on a constant rate, organic basis) driven by Vuse and Velo. This means our New Categories business has turned profitable two years ahead of our original target. For highlights of our financial performance, check out the video #FullYearResults #BAT #ABetterTomorrow #SmokelessWorld
We’ve done it again- time to celebrate! BAT has been named as a Global Top Employer for the seventh consecutive year, certified by the prestigious Top Employers Institute for leading employment practices. Our unwavering commitment to cultivating a culture of excellence, diversity, and inclusion has garnered recognition in 36 countries worldwide and six regions. This underscores our dedication to providing an exceptional work environment that fosters talent, encourages personal and professional growth, and propels business success. Join us in the journey to build #ABetterTomorrow as we continue to shape the future of work. Ready to #BeTheChange? Explore exciting opportunities with BAT: https://careers.bat.com/ #TopEmployer2024 #WeAreBAT
🎙 Embark on a worldwide tour with our Management Board Unplugged podcast! In this episode, delve into the rich tapestry of our Asia Pacific, Middle East and Africa region, as we explore BAT's commitment to fostering an #inclusive company #culture in 2023. Hear insights from Michael D. Regional Director, Genevieve Hiew Regional Transformation Manager and John Garner Communication Executive, as they unveil how a region of 100+nationalities across 70 markets collaborates for #ABetterTomorrow. 🌍 No matter which BAT market you are in, you're invited to #bringyourdifference.
