Marketing Manager, Strategic Partnerships

A bit about us
We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms. Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business. Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you
First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact. Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.

A bit about the role
As Strategic Partnerships Marketing Manager, you will lead the development and execution of partnership marketing strategies that drive audience growth, brand visibility, and commercial value for POSSIBLE Europe. Working closely with sponsors, media partners, industry associations, and internal teams, you will create impactful campaigns and activations that strengthen industry relationships and enhance the event experience. This role is ideal for a commercially minded marketer who thrives on building strategic partnerships and connecting influential communities within the creative martech ecosystem.

This role reports to: VP, Possible Europe

A bit about the division
Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.

As part of your job, you’ll:

• Develop and execute partnership marketing strategies that drive event registrations, audience growth, and brand awareness.
• Identify, secure, and manage strategic partnerships with media owners, industry associations, technology providers, and community organisations.
• Create and deliver joint marketing campaigns with partners across email, social media, content, and digital channels.
• Build strong relationships with sponsors and partners to maximise engagement, visibility, and commercial value before, during, and after events.
• Collaborate with event marketing, content, sales, and production teams to integrate partners into the attendee experience.
• Negotiate and fulfil partnership agreements, ensuring all deliverables are executed to a high standard and on schedule.
• Develop innovative partnership activations, networking opportunities, and content collaborations that enhance event impact.
• Monitor, analyse, and report on partnership performance, providing insights and recommendations to optimise results.
• Research industry trends, emerging technologies, and potential partners within the creative, marketing, media, and martech sectors.
• Manage partnership marketing budgets, timelines, and stakeholder communications to ensure successful campaign delivery.

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Here’s what we’re looking for from you:
Experience Required

• Proven experience developing and executing partnership or alliance marketing campaigns that drive audience growth, engagement, and commercial results.
• Exceptional stakeholder management skills with the ability to build trusted relationships with sponsors, media partners, industry associations, and senior-level decision makers.
• Ability to identify partnership opportunities, develop long-term growth strategies, and align partner objectives with business goals.
• Strong project management skills with experience delivering integrated, multi-channel marketing campaigns on time and within budget.
• Understanding of sponsorship, partnerships, lead generation, and revenue drivers within B2B events, media, or marketing environments.
• Excellent written and verbal communication skills, with the ability to influence stakeholders and work effectively across marketing, sales, content, and event teams.

Ready to make some great experiences? Your Hyve adventure begins with one click-Apply now!