You must have experience working on commercials and sales for Casino products. The Head of Lobby will lead a small team covering sales enablement, operations,……
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ARRISE sets the benchmark for service delivery and excellence in the iGaming industry. Playing a key role in the success of its clients, which include Pragmatic Play, a brand relied upon by the world’s biggest online casinos for its cutting-edge products, ARRISE helps to deliver exceptional gaming experiences to millions of players worldwide.
Our global team of over 11,000 talented and driven professionals are shaping the future of iGaming. Headquartered in Gibraltar, we have offices spanning Canada, India, the Isle of Man, Latvia, Malta, Romania, Serbia, Bulgaria, and the UAE, and more exciting destinations on the horizon.
At ARRISE, we take pride in creating growth opportunities at all levels, constantly investing in our people while welcoming new colleagues and forging strategic partnerships that open new opportunities for success.
To achieve this, we bet on ourselves. We know that success is a collective effort, and our team is driven by ambition, collaboration, and a shared commitment to grow and succeed — while embracing every step of the journey.
Be part of the future of iGaming with 11,000 ARRISERS! See a job that excites you? Apply now, and our friendly recruitment team will connect with you soon. Your journey starts here.
ROLE OVERVIEW
Sitting within the Commercial organisation and reporting to the Promotions & Marketing
Director, the Head of Lobby is responsible for driving player engagement, game discovery, and
revenue through the lobby across our ecosystem. The role bridges Commercial, Product, and
Analytics, translating insights into clear, measurable outcomes.
The Head of Lobby will lead a small team covering sales enablement, operations, product
validation, and data analysis. They are accountable for aligning these functions to deliver against
commercial objectives, while being willing to step into the detail to solve problems directly and
push initiatives forward, particularly as the function continues to scale.
This role is critical in shaping the end-to-end player journey within the Pragmatic lobby,
ensuring it is intuitive, effective, and fun. That means living and breathing our lobby product,
obsessing over real user data and metrics, and working with key stakeholders across the
business to deliver against commercial objectives.
This is a hands-on leadership role that can be based in Gibraltar, Malta, Isle of Man, or remote.
ROLE RESPONSIBILITIES
Commercial Ownership & Adoption
Own the commercial positioning and value proposition of the lobby product and drive
adoption and expansion of lobby usage across operators
Partner with Account Management to increase lobby uptake and identify underutilised
opportunities across operators for our lobby product
Develop operator-facing materials (decks, demos, case studies) to support sales and
upsell efforts
Define and deliver clear USPs for the lobby, including integration with promotional tools
and other betting features
Drive cross-sell between product verticals (e.g. Slots to Live Casino) through effective
lobby setup and journeys
Gather and synthesize client and player feedback and translate it into concrete
improvements.
Lobby Performance & Optimization
Own lobby KPIs and performance tracking across the business
Translate insights into prioritised actions across engagement, conversion, retention, and
cross-sell. Where needed, step into analysis directly to unblock decisions or accelerate
progress
Ensure tracking frameworks (tagging, parameters, reporting structures) are clearly
defined and implemented
Partner with Product and Engineering to ensure tracking is correctly delivered and
validated
Product testing & Validation
Ensure robust QA and UAT processes are in place through the team and conduct
validation and testing where required, particularly for critical or high-impact features
Act as the final commercial checkpoint for lobby releases and ensure features meet
player and operator expectations before launch
Follow up on issues. Track resolutions, verify the fixes, and communicate updates to
relevant stakeholders
Analyse how our testing and deployment cycles are working versus expectation and
formulate suggestions on how to improve them
Strategic product inputs
Translate commercial insights into clear product requirements and business cases
Partner with Product to prioritise roadmap features that drive measurable impact
Participate in design reviews and ensure features align with player and operator needs
Interpret user behaviour data and identify improvement opportunities - such as featured
content, game ordering, displayed assets, and layout changes
Own best practices for lobby structure, content placement, and game discovery
(categories, positioning, featured content)
Competitive analysis
Constantly playtest Pragmatic and competitor lobby features and document the analysis
methods for repeatable evaluation processes.
Deliver thoughtful competitive analysis by frequently evaluating competitor products,
anticipating their direction, and offering suggestions for our ecosystem. Present findings
to various audiences with clear, actionable recommendations.
Analyse adjacent industries and products to see if there are things we can incorporate
into our product ecosystem.
Team Leadership & Execution
Lead and develop a team covering lobby commercials and operations
Set clear priorities and translate commercial needs into clear direction for the team
Step in to execute where needed, particularly to unblock progress or accelerate delivery.
Lead by example in a hands-on environment.
Build scalable processes and structure over time without slowing down delivery
ROLE REQUIREMENTS
Key Experience Areas
You must have experience working on commercials and sales for Casino products.
You must have experience working with BI & data science teams to define and pull
operational data necessary for you to conduct your responsibilities.
You must have experience with user acceptance testing and playtesting. You must
understand how to filter, prepare, and present information and results from these
processes in a way that is actionable.
You will be presenting a lot of information to different audiences around the business.
You need to have mastery over the Office Suite and any other digital design products
that can clearly communicate and relay your ideas.
You should have experience doing competitive analyses and understand how to filter,
prepare, and present this information in a way that is actionable.
Ideally you will have experience analysing acquisition, retention, and user experience
data in a complex, large-scale product portfolio, ideally with experience in iGaming.
Ideally you will have tested and/or play tested games and other digital products.
Ideally you will have some technical background or knowledge.
PERSONAL CHARACTERISTICS
You should:
Be an expert communicator both visually and verbally. Your insights should nearly speak
for themselves; however, you still need to be able to walk different audiences through
them in detail. For example, explaining them to stakeholders versus relaying the details
of what you’d like built to development.
Discuss constructively and diplomatically. Having many different stakeholders and views
means that we won’t always agree on the way forward – but we need to focus on
collaborating solutions that deliver optimal outcomes for our customers.
Be exceptionally well-organised. There are going to be a lot of moving parts to this role
so you must bring method and structure to your approach.
Be extremely analytical.
Be obsessed with details and optimisations. Creating amazing player experiences means
scrutinising every detail to ensure that you’re constantly delivering the best possible
solution. In a such a highly competitive industry, small details can make a big difference.
Be open and flexible. There are many ways to interpret datasets and different
approaches you can take for an optimal outcome. You need to be ready to adjust your
views on the fly, all in service of an outstanding player experience.
Exude transparency, openness, and objectivity. We’re all here to build great things and
need to collaborate effectively.
Thrive in a fast-paced environment and be able to work to very tight deadlines. We work
to visualise things quickly and make decisions to push the business forward.
Speak English natively or be completely fluent.
WHAT WE OFFER IN EXCHANGE
Taking part in creating studios as part of an award-winning iGaming business.
Opportunities for both professional growth and personal development.
Truly international experience and collaboration possibilities with impactful results.
We offer a highly competitive salary.
A detailed company training on highest standards.
A chance to work in friendly and supportive culture.
ARRISE is a global leader in software development and services for the online gaming industry, with 11,000+ professionals across 14 locations worldwide.
We are behind some of iGaming’s most popular and celebrated slots and live casino games, delivering everything from product and platform to marketing, compliance, technology, and more.
And we are award winners ourselves, having been named Great Place to Work at the Women in Gaming Diversity Awards 2025.
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