Key Responsibilities

Sales Partnership & Account-Based Marketing

• Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support
• Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans
• Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources
• Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates
Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs , Wiley Digital Archives, Cochrane Library)

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Campaign Development & Execution

• Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion

• Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion)

• Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers

• Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process

• Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region
  

Measurement, Reporting & Insights

• Track and report on field marketing performance metrics including MQLs, SALs, SQLs, marketing-impacted pipeline, and marketing-impacted revenue

• Maintain accurate Salesforce campaign records and ensure marketing activity is properly attributed to pipeline and revenue outcomes

• Provide regular account and market insights to the Associate Director and broader marketing leadership to inform strategy and resource allocation

• Contribute to monthly business reviews and activity reporting with clear, data-backed summaries of marketing impact
  

Cross-Functional Collaboration

• Work across B2B and B2C marketing boundaries to coordinate account-level activities where institutional and end-user marketing intersect

• Partner with Customer Education and Customer Success teams where appropriate , maintaining clear role boundaries while supporting shared customer objectives

• Contribute institutional and regional expertise to cross-functional planning and campaign development
  

Qualifications & Experience

Required

• 6–8 years of experience in B2B marketing, with a strong preference for field marketing, account-based marketing, or demand generation roles

• Demonstrated experience partnering directly with sales teams to support pipeline growth, customer retention, and account expansion

• Experience working across multiple regions and adapting content and campaigns for local markets, ideally within Americas and EMEA

• Proficiency with Salesforce (reporting, campaign management, data hygiene) and marketing automation platforms

• Strong project management skills with the ability to manage multiple concurrent campaigns, stakeholders, and deadlines in a matrixed organization

• Excellent written and verbal communication skills with the ability to translate complex product value propositions into clear, compelling customer-facing content

• Bachelor’s degree in marketing, business, communications, or a related field
  

Preferred

• Experience in scholarly publishing, academic libraries, healthcare information, or adjacent B2B subscription/SaaS industries

• Familiarity with the academic library buying cycle, consortium-based purchasing, and institutional procurement processes

• Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise marketing automation platforms

• Experience marketing to institutional buyers (as opposed to individual consumers) with long, complex sales cycles

• Understanding of open access publishing models and transformative agreements is a plus
  

Key Competencies

• Sales alignment: Understands how marketing supports a sales-led motion and can build credibility with account managers through relevant, timely , high-quality support

• Strategic judgment: Can distinguish between requests that drive real business value and those that don’t , and pushes back constructively when needed

• Regional sensitivity: Recognizes that institutional markets differ substantially by geography, culture, and buying practice, and adapts accordingly

• Operational discipline: Manages campaigns, timelines, and stakeholder expectations across a matrixed environment with shared service dependencies

• Data-driven mindset: Uses metrics and reporting to demonstrate marketing impact and inform decision-making, rather than relying on anecdote or assumption

• Collaborative working style: Builds effective partnerships across functions, including with teams that may not fully understand the institutional business
  

What We Offer

• The opportunity to shape marketing strategy for a high-volume, strategically important account segment within one of the world’s leading research publishers

• A collaborative, globally distributed team that values strategic thinking and measurable impact

• Competitive compensation and benefits package

• Professional development opportunities within a company deeply embedded in the global research and education ecosystem